Tono de Marca

Nurturing and Affectionate, with a secondary Problem/Solution-Oriented approach.

Valores de Marca

• •Pet Well-being
• •Comfort and Security
• •Owner-Pet Bond
• •Quality and Functionality

Mejores Prácticas

• •Always Use Affectionate Language: Consistently use warm, endearing terms like "peludito," "furry friend," "companion," and "your best friend." Avoid cold, transactional language.
• •Focus on "Why," Not Just "What": Instead of saying "Buy our dog bed," say "Give them the gift of security and restful sleep." Frame every product in terms of the emotional benefit it provides the pet and, by extension, the owner.
• •Speak from the Pet's Perspective (Sparingly): Occasionally use copy that imagines the pet's point of view, such as, "My favorite nap spot" or "The perfect place to dream of chasing squirrels." This reinforces the owner-pet bond.
• •Maintain a Clean and Soft Aesthetic: All visuals—photos, videos, and website design—should match the brand's nurturing tone. Use soft lighting, cozy settings, and images of calm, happy pets. Avoid aggressive colors or jarring graphics.
• •Create an "Our Mission" Page: Immediately address the lack of an "About Us" page. Write a sincere brand story that formalizes the values identified above. Explain why Casa Peluditos was created—likely out of a deep love for pets and a desire to improve their lives. This will build trust and give customers a narrative to connect with.

Percepción Social

The current perception is a blank slate due to minimal online presence beyond the e-commerce site. The brand has full control over building its initial narrative, but must carefully establish its identity solely as 'Casa Peluditos' to avoid negative associations with an unrelated, low-trust entity like 'Esselio ES'.

Ejemplos de Copy

• •Headline: Peace of Mind for Them, Peace of Mind for You. Body: Your best friend deserves a space that feels like a hug. Our Anti-Anxiety Calming Bed is designed to soothe their worries and give them the deep, restful sleep they need. Because a happy pet means a happy home. #CasaPeluditos #PetWellness #DogBed #HappyPet
• •Headline: Show Your Love in Ways They Can Feel. Body: From the softest beds that calm their fears to fountains that encourage healthy habits, every detail matters. Discover the collection at Casa Peluditos and turn your home into their favorite place in the world. Shop now for a happier, healthier companion.
• •Headline: The Freshness They Need, The Convenience You Want. Body: Keep your furry friend perfectly hydrated and healthy. The Casa Peluditos water fountain provides a constant stream of fresh, filtered water, encouraging them to drink more. It's quiet, easy to clean, and the perfect way to show you care about their well-being, sip by sip.
• •Subject: A Little Something to Make Their Tail Wag... Body: Spoil your loyal companion with something special. At Casa Peluditos, we believe joy is an essential part of their health.
• •Headline: Welcome to Their Happy Place. Sub-headline: Thoughtfully designed essentials for the comfort and happiness of your beloved pet.