Tono de Marca

inspirational, friendly, and empowering

Valores de Marca

• •Empowerment
• •Authenticity
• •Quality and Comfort
• •Accessibility
• •Community
• •Style and Functionality

Mejores Prácticas

• •Lead with Empowerment: All copy should aim to inspire and uplift the reader. Use active, empowering language that focuses on the customer's potential and journey.
• •Maintain a Friendly and Approachable Voice: Write as if you are speaking to a friend. Use contractions and a conversational tone to make the brand feel relatable and accessible.
• •Highlight the "Why" Behind the Product: Don't just sell activewear; sell the feeling of confidence, strength, and motivation that comes with it. Connect product features to customer benefits and emotions.
• •Incorporate User-Generated Content and Testimonials: Let the voices of your community speak for the brand. Sharing real stories and reviews builds trust and reinforces the brand's values.
• •Be Consistent Across All Channels: Whether it's a website banner, an Instagram caption, or a customer service email, the tone should remain consistently inspirational, friendly, and empowering. This creates a cohesive and recognizable brand identity.

Percepción Social

eSSe is perceived as a trustworthy and high-quality activewear brand that offers excellent value for money. Customers appreciate the comfort and performance, seeing the brand as a motivator for a healthier lifestyle and fostering a strong sense of community and loyalty.

Ejemplos de Copy

• •Your Journey, Your Strength, Your eSSe. It's not just about the workout; it's about becoming the best version of yourself. Our activewear is designed to support you every step of the way. Feel the difference, embrace the movement.
• •Move with Confidence. Live in Comfort. From the gym to the street, our buttery-soft fabrics and supportive fits are made to move with you. Discover activewear that feels as good as it looks.
• •The Motivation You Can Wear. Find your reason to get moving. With vibrant colors and a second-skin feel, our collection is designed to inspire your next workout and beyond.
• •Quality Activewear That Doesn't Break the Bank. We believe everyone deserves to feel good while being active. That 's why we offer premium, stylish activewear at a price you'll love.
• •Join the eSSe Community. Be a part of a movement that celebrates every step, every stretch, and every success. Share your journey with #eSSeActive and inspire others to find their strength.