Brand Tone

Empowering and Uplifting, Personal and Relatable, Friendly and Approachable, Passionate and Authentic

Brand Values

• •Empowerment
• •Self-Expression
• •Quality
• •Confidence
• •Authenticity
• •Customer Connection/Experience
• •Resilience and Hard Work

Best Practices

• •Always Circle Back to Empowerment: Ensure that copy, whether for product descriptions or social media, consistently links the jewelry to feelings of confidence, beauty, and self-worth. The "how it makes you feel" is paramount.
• •Maintain a Personal, Relatable Voice: Continue sharing the founder's passion and the brand's journey. Use "we" and "you" to foster a direct, friendly connection. Feature customer stories (with permission) to build community.
• •Highlight Quality with Honesty: Clearly communicate the value of the materials used (e.g., "durable 14k gold-filled," "genuine sterling silver"). Given the mixed reviews on durability, provide clear care instructions and manage expectations transparently.
• •Use Uplifting and Inclusive Language: Keep the tone positive, encouraging, and welcoming to all women. Avoid jargon and speak in a clear, accessible way that resonates with the desire for everyday beauty.
• •Listen and Adapt Communications: Actively monitor customer feedback and reviews. Use copywriting in FAQs, product descriptions, and even social media responses to proactively address common questions or concerns (e.g., about jewelry care or what to expect from permanent jewelry), reinforcing trust and the value of customer experience.

Social Perception

Largely Positive with Some Reservations. Many customers appreciate Essbe for its stylish jewelry, particularly the permanent pieces, and the positive in-store experiences. The brand is seen as a heartfelt, woman-owned small business.

Copy Examples

• •More than just jewelry, it's your daily dose of brilliance. Essbe pieces are crafted to celebrate you, empowering your unique sparkle from the inside out. Shine on. ✨ #essbejewelry #feelyourbest #empoweredwomen
• •Live Beautifully, Every Day. Discover Essbe's collection of high-quality, gold-filled jewelry designed to move with you and tell your story. Lasting style, effortless elegance.
• •Weld your story. Create an unforgettable bond or mark a precious moment with an Essbe permanent bracelet. A seamless, timeless symbol, uniquely yours. Book your experience today!
• •Hello Beautiful, let your jewelry speak your truth. At Essbe, we believe in pieces that let your authentic self shine. Explore new arrivals and find the designs that feel perfectly 'you'.
• •From a dream to your everyday adornment. Essbe was born from a passion to create jewelry that doesn’t just accessorize, but uplifts. We're a woman-owned brand dedicated to quality, confidence, and the beauty of your unique story.