Brand Tone

Aspirational, Vibrant, and Feminine

Brand Values

• •Sustainability and Consciousness
• •Celebrating Modern Femininity
• •Fusion of Tradition and Modernity
• •Artisanal and Story-driven
• •Ethical Practices

Best Practices

• •Use Evocative, Sensory Language: Instead of just describing a garment, describe how it feels. Use words that evoke texture, movement, and emotion (e.g., "breezy silhouettes that entice you to twirl," "soft, breathable fabrics," "spirited designs").
• •Tell the Story Behind the Design: Every collection and piece should have a narrative. Whether inspired by nature, art, or an abstract concept, weaving this story into product descriptions and social media posts reinforces the brand's artistic value.
• •Champion Your Values in Your Copy: Explicitly mention your commitment to sustainability. Phrases like "consciously crafted," "biodegradable fabrics," and "thoughtful fashion" should be integrated naturally into website copy, product tags, and "About Us" sections to build trust.
• •Speak Directly to Your Muse: Write as if you are talking to the "dynamic, bold, contemporary woman" the brand is designed for. Use an empowering and celebratory tone that makes her feel seen and understood.
• •Maintain Visual and Verbal Synergy: Ensure the tone of the copy matches the aesthetic of the visuals. Vibrant, high-energy photos should be paired with equally lively and expressive text. Conversely, more elegant and subtle designs should be described with more poetic and refined language.

Social Perception

A premium, designer-led fashion label, trendy and desirable, appealing to conscious consumers who value design with purpose; a go-to for unique, vibrant, and expressive occasion wear.

Copy Examples

• •Introducing SAANJH. Where twilight hues meet timeless silhouettes. Each piece in this collection is a love letter to the moments between day and night—crafted in breathable silks and adorned with prints that tell a story of dusk. Discover a new elegance. #EssayBySumedha #SaanjhCollection #FestiveWear
• •Dressed in Confidence. Crafted with Conscience. Explore our collections of vibrant prints and contemporary classics, made from sustainable fabrics for the woman of today.
• •A splash of color for your closet | Our Resort Wear is on sale!
• •The Roshnara Co-ord Set is your canvas for expression. Featuring a bold, hand-illustrated floral print on soft, biodegradable cotton-silk, this set moves with you. The asymmetric tunic adds a modern, free-spirited touch, perfect for a sunlit brunch or a destination wedding. Effortless style, consciously made.
• •EssayBySumedha: A celebration of vibrant femininity. We create story-driven apparel blending traditional crafts with contemporary design, using sustainable fabrics. Wear your story.