Tono de Marca

Authentic, Nostalgic yet Modern, Quality-Conscious & Refined, Proudly French/Local, Approachable & Friendly, Stylish & Timeless

Valores de Marca

• •Heritage & Tradition: Reviving and honoring the history of the Marcel tank top and French textile know-how.
• •Quality & Durability: Using high-quality materials like Pima cotton and Merino wool to create long-lasting garments.
• •Made in France / Local Production: Strong commitment to French manufacturing, supporting local ateliers and employment, and ensuring traceability.
• •Ethical & Eco-Responsible Practices: Using natural and, where possible, organic or recycled materials, and promoting a "consume less, but better" philosophy. This includes working with inclusive workshops.
• •Authenticity & Transparency: Being open about their production processes and the origin of their materials.
• •Comfort & Style: Creating garments that are both comfortable for everyday wear and effortlessly stylish.
• •Customer Satisfaction: Valuing customer feedback and aiming for excellent service.

Mejores Prácticas

• •Emphasize Heritage and Authenticity: Always weave in the story of the Marcel, its French roots, and the brand's commitment to traditional craftsmanship. Use terms like "véritable," "iconique," "savoir-faire ancestral."
• •Highlight "Made in France" & Local Production: Consistently mention Roanne and French manufacturing as a key differentiator and mark of quality. This reinforces trust and appeals to customers valuing local products.
• •Focus on Quality Materials and Comfort: Describe the feel and benefits of Pima cotton, Merino wool, etc. Use sensory language to convey softness, lightness, and durability. Words like "douceur," "confort," "seconde peau" (second skin) are effective.
• •Maintain a Tone of Understated Elegance and Timelessness: Position the products as versatile, classic pieces rather than fast fashion. The language should be refined but approachable, avoiding overly trendy slang.
• •Showcase Ethical Values Subtly: Integrate messages about sustainability, ethical production, and supporting local communities naturally within the narrative, rather than being overly preachy. Phrases like "mode responsable," "consommer moins, mais mieux" can be used.

Percepción Social

Positive & Respected: Customers and media perceive Les Tricots Marcel as a reputable brand offering high-quality, authentic French-made clothing. Symbol of French Craftsmanship: The brand is seen as a successful example of reviving traditional French manufacturing. Value for Money (for quality): While not inexpensive, many customers feel the price is justified by the quality, durability, and local production. Trustworthy: The emphasis on transparency and local production builds trust with consumers. Stylish & Desirable: The products are seen as fashionable and timeless pieces.

Ejemplos de Copy

• •Élégance intemporelle, douceur incomparable. Notre Marcel Classique en coton Pima, tricoté avec amour à Roanne. Plus qu'un vêtement, un héritage français à fleur de peau. #LesTricotsMarcel #MadeInFrance #SavoirFaireFrançais #CotonPima #ModeDurable (Timeless elegance, incomparable softness. Our Classic Marcel in Pima cotton, lovingly knitted in Roanne. More than a garment, a French heritage worn next to the skin.)
• •Enveloppez-vous de la chaleur authentique de notre pull en pure laine Mérinos. Conçu pour durer, fabriqué avec soin dans nos ateliers français. Le luxe discret d'un savoir-faire ancestral, pour un confort qui traverse les saisons. #LaineMerinos #TricotFrançais #QualitéArtisanale (Wrap yourself in the authentic warmth of our pure Merino wool sweater. Designed to last, carefully crafted in our French workshops. The discreet luxury of ancestral know-how, for comfort that transcends seasons.)
• •Le véritable Marcel de Roanne est de retour ! Redécouvrez ce classique français, symbole de confort et de style décontracté. Disponible dans une palette de couleurs inspirées par la nature. Lequel choisirez-vous ? Fierement fabriqué en France. #LeVraiMarcel #IconiqueFrançais #ConfortAbsolu #LesTricotsMarcel (The original Marcel from Roanne is back! Rediscover this French classic, a symbol of comfort and casual style. Available in a palette of nature-inspired colors. Which one will you choose? Proudly made in France.)
• •Chez Les Tricots Marcel, chaque fil raconte une histoire. Celle d'un savoir-faire transmis, d'une production 100% locale à Roanne, et d'un engagement pour une mode plus responsable. Découvrez nos dernières créations, pensées pour vous accompagner avec style et authenticité. #ModeEthique #FabricationFrançaise #HéritageTextile (At Les Tricots Marcel, every thread tells a story. That of transmitted know-how, 100% local production in Roanne, and a commitment to more responsible fashion. Discover our latest creations, designed to accompany you with style and authenticity.)
• •Plus qu'une marque, Les Tricots Marcel est une promesse : celle de perpétuer l'excellence textile française. En relançant le débardeur Marcel dans sa ville natale de Roanne, nous célébrons un héritage, tout en regardant vers un avenir où qualité, durabilité et style se tricotent ensemble. #PassionTextile #Roanne #EntrepriseDuPatrimoineVivant (More than a brand, Les Tricots Marcel is a promise: to perpetuate French textile excellence. By relaunching the Marcel tank top in its hometown of Roanne, we celebrate a heritage, while looking towards a future where quality, durability, and style are knitted together.)