Brand Tone

Rebellious & Provocative, Artistic & Intellectual, Confident & Assertive, Conscious & Engaged, Street-Chic & Contemporary

Brand Values

• •Freedom of Expression & Protest
• •Artistic & Cultural Appreciation
• •Originality & Exclusivity
• •Sustainability & Ethical Production
• •Individuality & Non-conformity

Best Practices

• •Embrace the 'Lèse Majesté' Spirit: Consistently use language that is confident, slightly provocative, and questions norms. Avoid overly safe or generic phrasing.
• •Highlight Intellectual & Artistic Roots: Regularly reference the artistic, historical, and political inspirations behind designs. Use descriptive language that evokes thought and cultural awareness.
• •Emphasize Ethical Commitments: Weave in mentions of organic materials, recycled fabrics, and 'Made in France' not just as facts, but as integral parts of the brand's value system and commitment to conscious consumption.
• •Maintain an Assertive & Direct Voice: Communicate with clarity and conviction. Whether it's a call to action or a brand statement, the tone should be self-assured and impactful.
• •Visual & Textual Cohesion: Ensure the copywriting complements the visual identity. If the imagery is edgy and artistic, the text should echo this, creating a unified and immersive brand experience.

Social Perception

Niche Appeal, Positive Design Feedback, Limited Mainstream Visibility (as an apparel brand), Strong Identity

Copy Examples

• •Headline: Wear Your Conviction. Lèse Majesté Paris – Fashion That Speaks Volumes. Body: Beyond trends, beyond silence. Our limited editions are crafted in France from organic cotton, for those who dress with intent. Dare to make a statement.
• •Social Media Post (Image: Model wearing a t-shirt with an artistic/political graphic): Caption: Art is rebellion. History is a lesson. Style is your voice. Discover designs that challenge and inspire. #LeseMajesteParis #ArtisticRebellion #ConsciousFashion #MadeInFrance
• •Product Description (for a sweatshirt with a reinterpreted classical art design): Not just a sweatshirt, it's a canvas of dissent. We've taken the masters and remixed them for the modern provocateur. Woven from premium organic cotton, because even rebellion should feel this good. Limited run – own a piece of the uprising.
• •Email Subject Line: Don't Conform. Create. New Arrivals from Lèse Majesté. Body Snippet: Tired of the mundane? So are we. Explore our latest collection where art, history, and a touch of defiance are stitched into every piece. Ethically made in Paris, for the discerning iconoclast.
• •Brand Tagline/Motto: Lèse Majesté Paris: Style as a Statement. Art as Ammunition.