Brand Tone

Enthusiastic & Passionate, Aspirational & Stylish, Confident & Quality-Focused (Evolving), Direct & Informative, Community-Oriented

Brand Values

• •Quality & Craftsmanship
• •Customer Satisfaction & Service
• •Style & Customization
• •Performance ( Increasingly Emphasized)
• •Accessibility/Value
• •Innovation & Improvement

Best Practices

• •Show, Don't Just Tell, Quality: Instead of only saying "high quality," briefly mention processes like "flow-formed," "tilt casting," or "forged in-house" to substantiate the claim. This adds credibility and educates the customer.
• •Embrace Enthusiasm, but Balance with Professionalism: Use energetic language that resonates with car enthusiasts (e.g., "unleash," "elevate," "define your style"), but ensure technical information and customer service interactions remain clear, accurate, and professional.
• •Acknowledge the Journey (Subtly): Without dwelling on past criticisms, subtly highlight the "new," "evolved," or "next generation" aspects of current products to address any lingering perceptions and showcase continuous improvement.
• •Focus on Visual Language and Customization: Since wheels are a highly visual product, use descriptive words that evoke style, finish, and design. Emphasize the customization possibilities to empower customers.
• •Build Community and Encourage User Content: Actively invite customers to share their builds with ESR wheels. Use language that fosters a sense of belonging and shared passion for automotive culture. This reinforces brand loyalty and provides authentic social proof.

Social Perception

Historically Mixed, Currently Improving. Growing Recognition for Newer Lines. Popular for Aesthetics and Value. Concerns Remain for Some. Seen as a Good Entry to Mid-Tier Option

Copy Examples

• •Headline: Elevate Your Ride. Define Your Style. Body: Don't just drive, make a statement. ESR Wheels offers cutting-edge designs and custom finishes, engineered for style and built to last. Discover the perfect set that speaks to you. #ESRWheels #CustomWheels #WheelWednesday
• •Headline: Forged Performance. Attainable Price. Body: Experience the pinnacle of wheel engineering with ESR Forged. Crafted in our USA facility from aerospace-grade aluminum for uncompromising strength and lightness. Unleash your car's true potential. #ESRForged #MadeInUSA #PerformanceWheels
• •Headline: Beyond the Replica. The New Standard in Style & Quality. Body: We heard you. ESR is committed to innovative design and superior manufacturing. Our latest flow-formed and forged collections offer a fresh look with the durability you demand. See the evolution at esrwheels.com. #ESREvolved #FlowFormed #QualityWheels
• •Headline: Your Vision, Our Wheels. Limitless Customization. Body: From unique finishes to bespoke fitments, ESR brings your dream setup to life. Our team provides personal attention to every detail, ensuring your wheels are as unique as your ride. What will you create? #ESRCustom #WheelDesign #CarCulture
• •Headline: Join the Movement. Upgrade Your Stance with ESR. Body: See why enthusiasts everywhere are choosing ESR. With a focus on bold designs and reliable quality, we provide the foundation for your ultimate build. Tag us in your ride: @esrwheels. #ESRCommunity #StanceNation #WheelUpgrade