Brand Tone

Elegant & Sophisticated, Conscious & Responsible, Authentic & Reassuring, Artistic & Creative, Feminine & Gentle, Informative & Passionate

Brand Values

• •Sustainability & Ethical Production
• •Comfort & Well-being
• •Quality & Craftsmanship
• •Transparency
• •Creativity & Originality
• •Slow Fashion
• •Empowerment through Comfort

Best Practices

• •Lead with "Comfort and Second Skin": Always emphasize the luxurious feel and barely-there comfort using sensory language (e.g., "whisper-soft," "velvety touch," "moves with you").
• •Weave in Sustainability Naturally: Don't just state you're sustainable; explain how (e.g., "crafted from OEKO-TEX® certified Italian microfiber," "printed with eco-friendly digital techniques," "produced locally in Europe to minimize our footprint"). Make it part of the product's intrinsic value.
• •Maintain an Elegant, Understated Voice: Avoid overly casual slang or hype. The language should be refined, confident, and reflect the premium quality of the products. Think "poetic yet clear."
• •Showcase Artistry and Origin: Highlight the unique prints, the design inspiration, and the "Made in France/Europe" aspect as a hallmark of quality and creativity.
• •Speak to Empowerment through Well-being: Frame the lingerie not just as an undergarment, but as a tool for self-care and confidence that comes from feeling good in what you wear close to your skin. Focus on how the lingerie makes the wearer *feel*, not just how it looks.

Social Perception

A premium, niche brand, Eco-conscious and responsible, Innovative, Artistic and chic, Comfort-focused, Trustworthy

Copy Examples

• •Headline: Your Second Skin, Consciously Crafted. Body: Experience the whisper-soft touch of Esquisse. Our lingerie, made from certified eco-friendly materials in Europe, moves with you, for comfort that feels as good as it looks. #SustainableLuxury #EthicalComfort
• •Headline: Art You Can Wear, Every Day. Body: Discover unique prints inspired by nature, digitally printed on luxurious Italian microfiber. Esquisse lingerie: where French design meets sustainable innovation. #WearableArt #SlowFashionLingerie
• •Headline: Effortless Elegance, Ethical Peace of Mind. Body: Feel beautiful, inside and out. Our seamless designs and responsibly sourced fabrics offer unparalleled comfort and a clear conscience. Made with love, for you and the planet. #EsquisseParis #ConsciousChic
• •Headline: Liberate Your Body. Embrace Esquisse. Body: Forget wires, forget discomfort. Our lingerie is designed to be forgotten, yet cherished. Feather-light, flattering, and ethically made. This is freedom, redefined. #SecondSkinComfort #MadeInEurope
• •Headline: The Beauty of Slow Lingerie. Body: We believe in quality over quantity. Each Esquisse piece is crafted with care in limited series, using sustainable materials designed to last. Invest in lingerie that loves you back. #TimelessDesign #EcoLingerie