Brand Tone

Artistic & Avant-Garde, Heritage-Conscious & Modern, Exclusive & Sophisticated, Bold & Unconventional

Brand Values

• •Artisanal Craftsmanship
• •Cultural Heritage
• •Authenticity & Dialogue
• •Innovation & Uniqueness
• •Gender Fluidity

Best Practices

• •Embrace Poetic & Evocative Language: Use rich, descriptive words that evoke the textures, origins, and artistic concepts behind the designs. Think "woven echoes," "ancestral threads," "audacious design."
• •Highlight Artisanship & Heritage: Consistently weave in the narrative of collaboration with artisans and the reinterpretation of Argentine traditions. Mention specific techniques or cultural inspirations where appropriate.
• •Maintain an Exclusive & Sophisticated Voice: Avoid overly casual slang or generic marketing phrases. The language should mirror the high-quality and unique nature of the garments.
• •Reinforce Key Brand Concepts: Regularly use and explain terms like "neo-criollo," "genderless," and the connection to "gaucho dandys & arrabalera princesses" to build brand identity.
• •Visual-Verbal Harmony: Ensure the copy always aligns with the avant-garde, artistic, and often dramatic imagery used in visuals. The words should enhance the story the pictures tell.

Social Perception

Niche & High-Fashion, Artistically Driven, Culturally Rich, Emerging International Presence

Copy Examples

• •Instagram Post (Showcasing a new piece): Woven echoes of the pampas, tailored for the new vanguard. Our [Item Name] embodies the soul of Argentine artistry, reimagined. A dialogue between heritage and horizon. #EsquinaEsquina #NeoCriollo #ArtisanalFashion #GenderlessCouture #MadeInArgentina
• •Website About Us Snippet: Esquina Esquina is more than a label; it's a canvas where ancestral threads meet audacious design. We don't just make clothes, we craft legacies – wearable narratives born from the hands of Argentine artisans and the spirit of the avant-garde. Step into a world where tradition is radically contemporary.
• •Product Description: The 'Libertad' Poncho: Defying convention, this genderless piece flows with the untamed spirit of the gaucho, yet speaks the language of modern couture. Hand-loomed by master artisans in [Region, if applicable], each thread tells a story of resilience and redefined elegance. Own a piece of living heritage.
• •Email Newsletter Subject Line: Unveiling Esquina Esquina: Where Ancient Craft Meets Future Forms
• •Short Brand Manifesto (for a social media bio or video): Esquina Esquina. Buenos Aires Born. We speak in stitches, not stereotypes. Crafting neo-criollo visions for the discerning. Heritage, unboxed. Fashion, unbounded.