Brand Tone

aspirational, sophisticated, mindful, elegant, evocative, educational yet not pretentious, warm, conveying expertise and passion for quality.

Brand Values

• •Quality and Curation: A deep commitment to offering only the best, carefully selected products.
• •Conscious Living: Promoting a lifestyle that values wellness, sustainability, and mindfulness.
• •Holistic Well-being: Products are seen as investments in personal well-being, connecting body, mind, and soul.
• •Aesthetic and Pleasure: Celebrating the beauty and enjoyment of products as a sophisticated pleasure and act of self-care.
• •Community and Connection: Fostering a sense of shared knowledge and passion, inviting customers into a community that values a conscious and fulfilling life.

Best Practices

• •Lead with "Why," Not Just "What": Instead of just describing a product, focus on the experience and value it brings. Connect products to the core values of quality, pleasure, and well-being.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to taste, smell, and touch, such as "robust," "velvety," "aromatic," "crisp," and "hand-crafted" to create a vivid and aspirational picture.
• •Maintain a Sophisticated but Approachable Voice: Avoid overly technical jargon or slang. The tone should feel like a knowledgeable and passionate friend offering a trusted recommendation.
• •Emphasize Curation and Selection: Consistently use phrases like "carefully selected," "curated collection," "artisanal discovery," and "expertly sourced" to reinforce the brand's value proposition of offering only the best.
• •Align Visuals and Text: Ensure that the high-quality, clean, and aesthetic feel of the brand's photography is perfectly matched by the elegance and mindfulness of the copy, creating a harmonious blend of visual and written storytelling.

Social Perception

Perceived as a high-end, specialty, premium, and aspirational brand; a trustworthy source and sanctuary for exclusive, high-quality gourmet and wellness products, catering to conscious consumption.

Copy Examples

• •The art of flavor begins with a single drop. Our selection of extra virgin olive oils is more than an ingredient; it is the start of a new story in your kitchen. Discover the robust character and delicate notes that transform a simple meal into a memorable experience. #EsquinaBo #ArtisanalQuality #GourmetLiving
• •Your Sanctuary of Well-being. At Esquina Bô, every choice is a step toward a more vibrant life. Explore our curated market of organic foods, nourishing supplements, and clean beauty, and invest in your most essential asset: you. #ConsciousLiving #InvestInYou
• •Give the gift of exquisite taste. Our curated gourmet boxes are a celebration of craftsmanship and flavor, perfect for showing appreciation. From artisanal cheeses to exclusive wines, create a moment they will savor and remember. Order yours for special delivery. #EsquinaBo #GourmetGifts #SophisticatedTaste
• •Honor your skin with the purity of nature. Our cruelty-free facial serum is crafted with potent botanicals to restore and illuminate. This isn't just skincare; it's a daily ritual of reconnection, a quiet moment to honor your physical temple. #CleanBeauty #MindfulRituals #EsquinaBo
• •Subject: Inside: The Secret to a Perfect Weekend + New Arrivals. Body: Hello [Name], we believe the best moments are the ones shared around a table. This weekend, we invite you to explore the rich flavors of our new artisanal charcuterie, perfectly paired with a crisp Sauvignon Blanc from our cellar. Elevate your gathering from simple to sublime.