Brand Tone

Knowledgeable & Educational, Passionate & Enthusiastic, Approachable & Friendly, Quality-Oriented & Discerning, Eco-Conscious

Brand Values

• •Quality
• •Education & Guidance
• •Sustainability & Eco-Friendliness
• •Customer-Centricity
• •Tradition & Craftsmanship
• •Health & Wellness

Best Practices

• •Educate, Don't Just Sell: Focus on providing value through information. Explain the "why" and "how" behind classic shaving, not just the "what." This reinforces the knowledgeable and helpful aspects of the brand.
• •Embrace the Passion for the Craft: Let genuine enthusiasm for traditional shaving shine through. Use evocative language that describes the sensory experience – the scent of the soaps, the feel of the lather, the precision of the tools.
• •Prioritize Clarity and Accessibility: While knowledgeable, avoid overly technical jargon without explanation. Make the information easy to understand for beginners while still offering depth for experienced shavers.
• •Consistently Highlight Core Values: Weave in themes of quality, sustainability, skin health, and the ritualistic aspect of shaving across all content. This reinforces what the brand stands for.
• •Engage as a Fellow Enthusiast: When interacting on social media or responding to queries, maintain a friendly, approachable, and helpful tone. Position the brand as part of the classic shaving community, sharing in the passion.

Social Perception

Trusted Source, Community Builder, Advocate for Better Shaving, Positive Customer Experiences

Copy Examples

• •Headline: Rediscover the Art of Shaving. Experience a Closer, Smoother Shave that’s Kinder to Your Skin and the Planet. Body: Tired of razor burn and endless plastic waste? At Espuma y Brocha, we believe shaving should be a pleasure, not a chore. Explore our curated selection of classic shaving essentials and learn how to achieve a barbershop-quality shave at home. Your skin (and the Earth) will thank you.
• •Headline: More Than Just a Shave, It's a Ritual. Body: Elevate your morning routine with the timeless practice of wet shaving. From the rich lather of an artisan soap to the satisfying glide of a quality safety razor, Espuma y Brocha provides everything you need to transform your shave into a moment of mindful self-care. Join our community of enthusiasts today!
• •Headline: Unlock the Secrets to a Perfect Lather. Our Expert Guide Inside. Body: New to classic shaving? Or perhaps looking to perfect your technique? Our latest blog post breaks down everything you need to know about creating the perfect, cushiony lather for an irritation-free shave. Plus, discover our top-rated shaving creams and soaps!
• •Headline: Quality You Can Feel, Sustainability You Can Trust. Body: At Espuma y Brocha, we handpick every product for its exceptional performance and commitment to quality. We champion brands, including our own EyB line, that prioritize natural ingredients and eco-friendly practices. Shave well, live consciously.
• •Headline: Say Goodbye to Irritation. Hello to Your Best Shave Yet. Body: Sensitive skin? You’re not alone. Many of our customers have found relief and remarkable results by switching to classic shaving. Explore our range of gentle soaps, soothing aftershaves, and expertly crafted razors designed for a comfortable, irritation-free experience.