Brand Tone

Passionate and Resilient, Independent and Trailblazing, Engaging and Community-Focused, Evolving and Experimental, Visually Conscious and Thematic, Authentic and Sincere

Brand Values

• •Artistic Integrity and Originality
• •Perseverance and Dedication
• •Independence and Self-Sufficiency
• •Community and Connection
• •Inclusivity and Social Consciousness
• •Evolution and Growth
• •Impact and Legacy

Best Practices

• •Embrace the "Underdog" Spirit: Highlight the independent, DIY nature of the band and the challenges overcome. This resonates with fans who appreciate authenticity and perseverance.
• •Speak Directly from Kai (or as his voice): Maintain a personal, sincere, and sometimes vulnerable tone, reflecting Kai's direct engagement with fans and his personal journey with the music.
• •Emphasize Community and Inclusivity: Regularly acknowledge and interact with the fanbase. Use language that fosters a sense of belonging and shared experience. Highlight charitable efforts and inclusive values.
• •Showcase Musical Evolution and Visuals: Use descriptive language that captures the dynamic and genre-bending nature of the music. Refer to the visual elements and thematic inspirations behind the songs and albums.
• •Maintain a Tone of Passionate Defiance and Resilience: Convey the band's commitment to its unique artistic vision, even when it goes against the grain. Let the copy reflect the energy and determination inherent in the music and the project's history.

Social Perception

Dedicated and Loyal Fanbase, Respected for Independence, Musically Innovative, Authentic and Relatable, High-Energy and Captivating Live Performances, International Appeal

Copy Examples

• •Headline: Forge Your Own Ocean. Esprit D'Air - Uncharted Sounds, Unwavering Spirit. Body: Dive into the evolving world of Esprit D'Air, where electronic metal carves new depths. Independent, unfiltered, and fueled by you. Our new album, Aeons, is coming. Pre-order and join the movement.
• •Social Media Post: They said a Japanese band couldn't break the UK charts without singing in English. They said you need a label to survive. We said, "Watch us." 🔥 Our journey is a testament to passion over permission. Thank you for being the current that carries us. #EspritDAir #IndependentMusic #MetalRevolution
• •Email Subject: Beyond the Noise: A Message from Kai Body: Creating music is more than just sound; it's about building a world we can all share. Despite the storms, your support has been our lighthouse. Let's keep building this community, one note, one show, one connection at a time. New tour dates and an exclusive Patreon track drop this week!
• •Website About Us Snippet: Born from resilience, fueled by independence. Esprit D'Air is more than music; it's a testament to the power of a singular vision against the odds. Kai, the architect behind the sound, crafts every riff, every beat, every lyric with a DIY ethos that defies convention. This is our art, unfiltered and uncompromising.
• •Merch Description (for a new T-shirt): Wear the Evolution. This isn't just a tee; it's a badge of honor for those who walk their own path. Inspired by the ever-changing soundscapes of Esprit D'Air, designed for the independent spirit. Limited run – because conformity is not in our vocabulary.