Brand Tone

Elegant, Aspirational, Informative, Sophisticated, and Romantic, balanced with a classic elegance.

Brand Values

• •Elegance & Beauty
• •Ambiance & Atmosphere
• •Quality & Craftsmanship
• •Heritage & Timelessness

Best Practices

• •Use Evocative and Romantic Language: Always choose words that create a sense of elegance, romance, and atmosphere. Use terms like "glow," "enchanting," "timeless," "grace," and "radiance" to describe the products and their effect on a room.
• •Focus on the "Why," Not Just the "What": Instead of only describing a chandelier's features (e.g., "five bulbs, metal frame"), describe the experience it creates ("casts a warm, welcoming glow for intimate gatherings"). Sell the ambiance, not just the object.
• •Maintain an Informative and Authoritative Voice: Regularly share content (blog posts, social media tips) about lighting design, decorating for seasons, or the history of your products. This reinforces the brand as a knowledgeable specialist and builds trust.
• •Keep it Aspirational but Accessible: The photography and language should inspire customers to elevate their own spaces. While the tone is elegant, it should not be alienating. Frame the products as attainable touches of beauty for any home that values style.
• •Ensure Visual and Textual Harmony: The elegance of the copy must be matched by high-quality, beautifully styled visuals on Instagram and the website. The entire presentation should work together to tell a cohesive story of sophistication and charm.

Social Perception

Highly positive and trusted, seen as a reliable source of beautiful, unique, and high-value lighting with excellent customer service, positioning itself as a specialist.

Copy Examples

• •Turn every meal into a masterpiece. Our [Product Name] chandelier isn't just a light source; it's the heart of the room, casting a warm, inviting glow that makes memories brighter. Discover the spirit of light. #EspritChandelier #ElegantLiving #DiningRoomInspo
• •Beyond Illumination. The Art of Ambiance. Discover our curated collection of chandeliers and candelabras, designed to transform your space with timeless elegance and enchanting light.
• •Evoke the grace of a candlelit dinner every evening. Hand-finished with intricate detailing, this classic candelabra brings a touch of heritage and romance to any surface. Perfect for your festive table or as a statement piece on a mantle, it promises an atmosphere of refined charm.
• •An Ambiance of Elegance Awaits You
• •Find the Light That Tells Your Story. Your home is a reflection of you. At Esprit Chandelier, we believe the right light does more than illuminate—it inspires. From classic grace to modern charm, find the piece that completes your vision. Shop our collection now.