Brand Tone

The brand's tone is aspirational, traditional, and niche-focused. It speaks with a voice that is: passionate, elegant, nostalgic, and authoritative.

Brand Values

• •Timeless Elegance
• •Tradition
• •Authenticity
• •Niche Passion

Best Practices

• •Always frame the beret as a classic, historic accessory, not a trendy item. Use words like "iconic," "heritage," "timeless," and "classic."
• •The copy should sell an ideal—a lifestyle of elegance, sophistication, and thoughtful style. Connect the product to concepts of art, culture, and European chic.
• •Position the brand as an expert. Briefly explain the difference between a Basque and a Gavroche, or the history of the military beret. This builds trust and authority.
• •When/if social media is developed, all photography should match the tone: high-quality, elegant, and focused on the beret as a centerpiece of a sophisticated outfit. Avoid aesthetics that feel too modern, flashy, or aligned with fast-fashion trends.
• •The brand's story is built on being an alternative to current fashion. Subtly reinforce this by contrasting the "timeless" beret with "fleeting" trends in your copywriting.

Social Perception

Due to the lack of broad online conversation, the social perception is largely shaped by the website itself. Customers who find the site are likely those specifically searching for berets and would perceive the brand as a specialized, comprehensive "one-stop shop." They would see it as an authority on the product due to the sheer variety offered. However, the lack of an external social footprint and the analysis from verification sites might lead more cautious online shoppers to question its legitimacy or view it as a standard dropshipping operation.

Copy Examples

• •More Than a Hat. A Heritage. Rediscover Timeless Elegance with Esprit Béret.
• •Channel the effortless chic of Parisian streets. Our classic Basque berets are crafted for the modern woman who values tradition, quality, and an unmistakable touch of elegance.
• •Tired of fast fashion? Wear a symbol of classic style. Esprit Béret offers the perfect, authentic beret to define your look. Shop our curated collection.
• •Elegance, Delivered. Find Your Perfect Beret Inside.
• •At Esprit Béret, we believe true style never fades. We are dedicated to the iconic beret, a symbol of art, culture, and individuality. Join us in celebrating a more elegant way to dress.