Brand Tone

Passionate, Enthusiastic, Authentic, Quality-conscious, Immersive. However, perceived as Untrustworthy, Unreliable, Unresponsive, Deceptive

Brand Values

• •Passion for aviation.
• •Quality and Authenticity.
• •Providing a unique and immersive experience.
• •Meticulous attention to detail in creations.

Best Practices

• •Be Transparent and Honest: Address the negative feedback head-on. Acknowledge past issues (if applicable and resolved) and clearly state what measures are in place to ensure customer satisfaction. Rebuild trust by being open. *Currently, the hidden domain ownership and conflicting company information work against this.*
• •Show, Don't Just Tell, Your Passion: Instead of just saying you're passionate, demonstrate it. Feature stories of your team (if they are genuine enthusiasts), collaborate with real aviators, or share in-depth content about aviation history connected to your products. The YouTube channel, if genuinely connected and promoted, could be a good avenue.
• •Prioritize Quality and Accurate Representation: Ensure product descriptions and images are highly accurate. If an item is 'inspired by,' say so, rather than implying it's an authentic historical piece unless it is. The claims of 'quality and authenticity' must be consistently met to counter negative reviews about poor quality.
• •Engage with Your Community (Build One First): Establish and actively manage official social media channels. Respond to comments and messages promptly and professionally. Foster a positive community around the shared love for aviation. *The current lack of a clear social media presence is a missed opportunity and a red flag for some consumers.*
• •Ensure Exceptional Customer Service: This is paramount given the current feedback. Implement a reliable and responsive customer support system. Make returns, exchanges, and refunds straightforward. A positive customer service experience can turn a neutral or even slightly negative situation into a positive one and generate good word-of-mouth, which is desperately needed.

Social Perception

Largely negative among customers, failure to deliver products, poor product quality, and non-existent or unhelpful customer service. Words like 'arnaque' (scam) and 'site à fuir' (site to avoid) are used.

Copy Examples

• •Headline: Share Your Altitude. Fuel Your Passion. Body: From classic bomber jackets that tell a story to meticulously crafted models that spark imagination, Esprit Aviation brings the heart of aviation to your everyday. Discover authentic gear for true enthusiasts.
• •Headline: More Than Merchandise. It's a Mission. Body: We're a crew of aviation lovers, just like you. That's why every item in our collection is chosen to celebrate the spirit of flight, its history, and its thrilling future. Join the Esprit Aviation squadron.
• •Headline: Crafted for the Cockpit. Designed for Life. Body: Whether you're navigating the skies or the city streets, our aviation-inspired apparel and accessories offer quality, comfort, and undeniable style. Experience the Esprit Aviation difference.
• •Headline: The Sky's Not the Limit. It's Home. Body: For those who dream in flight paths and speak in call signs, Esprit Aviation is your destination for gear that truly understands your passion. Explore our latest arrivals and wear your wings with pride.
• •Headline: Authenticity Takes Flight. Body: Inspired by aviation's golden age and today's cutting edge, our products are curated for their genuine connection to the world of flight. Quality you can feel, stories you can wear. That's Esprit Aviation.