Brand Tone

Approachable & Inviting, Aspirational yet Achievable, Confident & Knowledgeable, Modern & Stylish, Practical & Helpful

Brand Values

• •Quality
• •Convenience & Simplicity
• •Accessibility & Affordability
• •Heritage & Expertise
• •Customer Enjoyment
• •Innovation
• •Sustainability (Consciousness)

Best Practices

• •Focus on the "Why": Instead of just listing features (e.g., "19-bar pump"), explain the benefit ("delivers intense flavour and rich crema, just like your favourite café"). Connect features to the user's desired experience: convenience, taste, enjoyment.
• •Use Sensory Language: Evoke the experience of coffee. Use words like "rich aroma," "smooth taste," "velvety crema," "full-bodied," "perfectly frothed" to make the copy more enticing and aspirational.
• •Keep it Clear and Concise: Reflect the simplicity of the product. Avoid jargon or overly complex sentences. The language should be as easy to understand as the machines are to use.
• •Maintain an Optimistic and Positive Tone: Coffee is a source of pleasure and a beloved ritual for many. The copy should reflect this positivity, focusing on the enjoyment and satisfaction Espressotoria brings.
• •Emphasize Quality and Heritage Subtly: Weave in mentions of "100% Arabica beans," "expertly roasted," or the "Vittoria coffee heritage" to reinforce quality and trust without sounding boastful. It should feel like an assurance of good taste.

Social Perception

Largely perceived as a reliable and affordable way to enjoy good quality espresso-based coffee at home, seen as a significant step up from instant coffee. Customers appreciate the taste, the simplicity of the machines, their compact and stylish design, and the effectiveness of the milk frother. The backing by Vittoria, a well-known coffee brand in Australia, adds a layer of trust and perceived quality. It's often seen as a good value proposition.

Copy Examples

• •Headline: Your Morning Ritual, Elevated. Body: Imagine starting every day with the rich aroma and smooth taste of café-quality coffee, right in your kitchen. With Espressotoria, it's not just a dream—it's your new reality, at the touch of a button. Simple, stylish, and satisfying.
• •Headline: Stop Dreaming About Great Coffee. Start Brewing It. Body: Why wait for a coffee run? The Espressotoria system brings the barista experience home. From intense espressos to creamy lattes, enjoy your perfect cup in moments. Premium coffee, effortlessly.
• •Headline: Real Italian-Style Coffee. Real Simple. Body: Crafted from over 60 years of coffee expertise, our 100% Arabica bean capsules deliver authentic Italian flavour. The Espressotoria machine makes brewing perfection beautifully simple. Taste the tradition, embrace the ease.
• •Headline: Luxury Coffee Doesn't Need a Luxury Price Tag. Body: Indulge in the rich, full-bodied taste you love without breaking the bank. Espressotoria offers stylish, affordable machines and premium capsules for a café experience that fits your life and your budget.
• •Headline: The Secret to Your Perfect Coffee Moment? It's Espressotoria. Body: Sleek design meets incredible taste. Our compact machines and flavourful capsules transform your kitchen counter into your favourite new coffee spot. Discover the joy of exceptional coffee, made easy.