Brand Tone

Community-Oriented & Engaged, Established & Trustworthy, Service-Oriented & Accessible, Promotional & Value-Conscious

Brand Values

• •Community Support & Health Promotion: Actively sponsoring and organizing local sporting events promotes a healthy lifestyle and community engagement.
• •Quality & Variety: Stocking major sports brands and catering to a range of sports indicates a commitment to offering quality products and a diverse selection.
• •Customer Service & Accessibility: Providing multiple shopping channels (online and physical stores) and convenient services like same-day delivery shows a focus on meeting customer needs.
• •Tradition & Experience: Their long history in the market ("since 1986") is a testament to their experience and reliability.

Best Practices

• •Emphasize Local Connection: Regularly mention Girona, La Bisbal, and local events to reinforce community ties.
• •Highlight Heritage: Use phrases like "Since 1986" or "Your trusted sports partner for over [X] years" to build on their established reputation.
• •Focus on Service Benefits: Clearly communicate the advantages of shopping with them, such as expert advice, delivery options, and a wide selection.
• •Maintain an Encouraging and Supportive Voice: Reflect their involvement in sports promotion by using positive and motivational language.
• •Showcase Expertise and Quality: Casually mention well-known brands they carry and subtly hint at the staff's knowledge to reinforce their status as a specialist store.

Social Perception

Esports Parra is generally perceived positively by its customers and the local community. They are seen as a reliable sports equipment provider with a strong local presence and a commitment to promoting sports. The positive reviews highlight good product selection and satisfactory customer experiences. Their involvement in local races and events further enhances their image as a community-focused brand.

Copy Examples

• •Gear up for your next challenge with Esports Parra! Your trusted local sports shop since 1986, supporting Girona's athletes every step of the way.
• •From the track to the trail, find top brands and expert advice at Esports Parra. Shop online for same-day delivery or visit us in-store!
• •More than just a store, we're part of your sporting journey. Discover the Esports Parra difference – quality gear, community spirit.
• •Celebrating [Number] years of serving the Girona sports community! Thank you for your trust in Esports Parra. #EsportsParraSince1986
• •Ready for the [Name of Local Race]? Esports Parra is proud to support our local runners. Get your race essentials here!