Brand Tone

Passionate, Friendly, Knowledgeable, Quality-Focused, Playful

Brand Values

• •Passion for Coffee
• •Quality
• •Customer Focus & Service
• •Education & Sharing Knowledge
• •Accessibility
• •Community

Best Practices

• •Always Lead with Passion: Infuse genuine enthusiasm for coffee into all communications. Use words that convey love, delight, and excitement for the product and the coffee experience.
• •Speak Like a Friendly Expert: Balance knowledgeable advice with an approachable, conversational style. Avoid overly technical jargon unless explaining it clearly. Imagine you're talking to a friend who's eager to learn more about coffee.
• •Prioritize Customer Benefit & Experience: Frame product descriptions and advice around how they enhance the customer's coffee ritual, solve their problems (e.g., bad office coffee), or bring them joy.
• •Maintain Visual and Verbal Cohesion: Ensure that the language used aligns with the visual elements (e.g., warm, inviting images paired with friendly text). This is especially important for platforms like Instagram.
• •Develop a Tone of Voice Guide: Create a simple internal document outlining key brand voice attributes (e.g., passionate, knowledgeable, friendly, premium) with do's and don'ts and example phrases. This will help ensure consistency across all team members creating content.

Social Perception

Highly Positive, Trusted Source for Quality Coffee, Knowledgeable Experts, Customer-Oriented

Copy Examples

• •Instagram Post (Image of a perfectly brewed espresso): That first sip feeling. ✨ At 'Es mīlu kafiju,' we believe every cup should be an experience. Discover the art of perfect espresso with our handpicked beans and expert tips. What's your go-to coffee ritual? #esmilukafiju #coffeelove #espresso #morningritual #qualitycoffee
• •Facebook Ad (Targeting office managers): Tired of mediocre office coffee? 🤔 Elevate your team's day with 'Es mīlu kafiju'! We bring premium, café-quality coffee solutions right to your workplace. Boost morale and productivity, one delicious cup at a time. Learn more about our office coffee programs! [Link] #officelife #coffeeforbusiness #premiumcoffee #latvia #esmilukafiju
• •Website Blog Title & Snippet: Unlock the Secrets to Your Best At-Home Brew! Ever wonder how baristas make coffee taste *so* good? We're spilling the beans! From grind size to water temperature, our latest guide walks you through the simple steps to transform your daily coffee from routine to remarkable. Dive in and become your own home barista! [Link to article] #coffeetips #homebarista #brewingguide #esmilukafiju #passionforcoffee
• •TikTok Video Caption (Short video showing a fun way to make iced coffee): Beat the heat ☀️ with this super easy iced coffee hack! All you need is your fave 'Es mīlu kafiju' blend. 😉 Tag a friend who NEEDS this! #icedcoffee #coffeehack #summerdrinks #tiktokcoffee #esmilukafiju #coffeelovers
• •Email Newsletter Subject Line & Intro: Subject: A Special Treat for Our Fellow Coffee Lovers! 💌 Hi [Customer Name], Because we share a passion for the perfect cup, we wanted to give you a first look at our new arrivals and a special offer inside. At 'Es mīlu kafiju,' every bean tells a story, and we're excited to share these new chapters with you...