Brand Tone

Supportive & Encouraging, Family-Oriented & Relatable, Passionate & Enthusiastic, Practical & Helpful, Community-Focused

Brand Values

• •Family Inspiration
• •Empathy & Understanding
• •Quality & Usefulness
• •Support for the Art of Ballet
• •Customer Satisfaction & Trust
• •Improvement & Development

Best Practices

• •Maintain a Supportive and Encouraging Voice: Always frame product benefits around the dancer's growth and achievement. Use positive language that inspires confidence.
• •Emphasize the Family Origin and Empathy: Weave in the brand's story of being inspired by a young dancer. This builds relatability and trust. Communicate understanding of a dancer's needs and challenges.
• •Highlight Quality and Practical Benefits: Clearly explain how the products work and the specific improvements dancers can expect (e.g., "improve turns, balance, spotting, stability"). Mention materials and design features that contribute to quality (e.g., "extra thick EVA foam," "high strength composite").
• •Foster Community and Engagement: Encourage user-generated content, ask questions, and promptly respond to comments and messages with genuine enthusiasm, as currently demonstrated on Instagram.
• •Be Consistent Across Platforms: Ensure the tone, values, and key messages are harmonious across the website, social media channels, and any marketing materials. This includes visual consistency alongside verbal consistency.

Social Perception

Positive & Trusted, Helpful for Dancers, Good Customer Engagement, Niche Specialist

Copy Examples

• •Headline: Elevate Your Pirouette. Perfect Your Balance. Body: Born from a dancer's journey, La Esmeralda Dance Supply is here to support yours. Our specially designed turning boards help you find your center and spin with confidence. Join our family of passionate dancers! #LaEsmeraldaDance #TurnWithConfidence
• •Headline: Stretch Further, Dance Stronger. Body: Unlock your potential with La Esmeralda's foot stretchers and resistance bands. Crafted with care, because we know what it takes. Feel the difference in your flexibility and strength. We're dancing along with you, every step of the way. #DanceJourney #FlexibilityGoals
• •Headline: From Our Family to Yours: Tools to Inspire Your Dance. Body: Our story began with our daughter's love for ballet, inspiring us to create the best accessories for dancers. Experience the joy and usefulness of products designed with passion and understanding. Let's support the art of ballet, together. #BalletLove #DancerDeveloped
• •Headline: Your Hard Work Deserves the Best Support. Body: At La Esmeralda, we empathize with the dedication it takes to shine. That's why our training aids are rigorously tested and made with quality materials – to help you achieve those breakthrough moments. What are you perfecting today? Share your journey! #DanceTraining #QualityDanceSupplies
• •Headline: Gift the Joy of Improvement! Body: Looking for the perfect gift for the dancer in your life? Our turning boards and foot stretchers come beautifully packaged and are designed to help them soar. Give a gift that shows you understand their passion. #DancerGift #SupportTheirPassion