Brand Tone

Friendly, Approachable, Empowering, Supportive, Sassy, Fun-loving, Authentic, Genuine, Inclusive

Brand Values

• •Inclusivity & Body Positivity
• •Female Empowerment
• •Community
• •Authenticity & Genuine Connection
• •Joy and Fun
• •Quality and Style

Best Practices

• •Let the "sassy" and fun side shine through appropriately.
• •Explicitly mention size ranges (S-3X) and the commitment to body positivity in product descriptions, social media posts, and website copy.
• •Highlight the emotional connection to the clothing and the shopping experience.
• •Emphasize the welcoming and inclusive atmosphere of the boutique.
• •Showcase the brand's support for local female artists and businesses.

Social Perception

Positive, Welcoming, Inclusive Champion, Community-Focused, Empowering Space, Unique and Eclectic

Copy Examples

• •"We're here to help you find the perfect outfit that makes you feel amazing, no matter your size!"
• •"Come visit our Renton boutique for a shopping experience that's as fun as it is empowering."
• •"We're all about celebrating women, supporting local artists, and spreading a little sass!"
• •"Our non-commissioned stylists are here to help you build a wardrobe you'll LOVE without pressure."
• •"Size inclusive fashion? Yes, please! We carry sizes S-3X because every woman deserves to feel beautiful."