Brand Tone

Elegant, Artisanal, Authentic, Confident, Approachable

Brand Values

• •Craftsmanship
• •Quality
• •Timelessness
• •Exclusivity & Uniqueness
• •Slow Fashion Principles
• •Passion & Dedication

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Elegant, Artisanal, Authentic, Confident, Approachable) and values (Craftsmanship, Quality, Timelessness, Exclusivity, Slow Fashion, Passion). Include key vocabulary (e.g., "handmade," "genuine leather," "timeless," "artisan," "exclusive") and phrases to use or avoid.
• •Prioritize Storytelling: Weave the narrative of Marge, the artisan, and the meticulous crafting process into your copy. Highlight the passion and dedication behind each piece. This reinforces authenticity and the artisanal value.
• •Focus on "Show, Don't Just Tell": Instead of simply saying "high quality," describe the specific leathers, the careful stitching, or the durable hardware. Detail the benefits of timeless design (e.g., "a piece that transcends seasons," "an investment in style").
• •Maintain Visual and Textual Cohesion: Ensure the language used in captions, descriptions, and website copy aligns with the sophisticated and clean aesthetic of the product photography and branding. The tone should feel like a natural extension of the visual identity.
• •Engage Authentically: When responding to comments or messages, maintain the approachable yet professional tone. Personal responses that reflect the brand's passion and knowledge will resonate more strongly than generic replies. Address customers with respect and warmth, reinforcing the personal connection to the artisan.

Social Perception

Positive & Admiring, Appreciation for Craftsmanship, Aspirational, Trustworthy, Seen as a Creator-Led Brand

Copy Examples

• •Instagram Post (Product Focus): Elegance that endures. Our [Product Name] bag, meticulously handcrafted from the finest genuine leather, is more than an accessory – it's a statement of timeless style and conscious craftsmanship. Discover the art of slow fashion. #MargeAtelier #HandmadeLuxury #TimelessDesign #GenuineLeather #ArtisanalBag
• •Website Banner (Brand Story): Marge Atelier: Where passion is stitched into every piece. Experience the enduring beauty of authentic, handcrafted leather goods, designed to accompany you for years to come.
• •TikTok Video Caption (Process Snippet): From raw leather to refined elegance. ✨ A little peek into the dedication behind your Marge Atelier piece. #HandmadeProcess #LeatherCraft #ArtisanMade #SlowFashion #MadeInBrazil
• •Email Newsletter Subject (New Collection): Introducing a Touch of Timeless: Explore the New Collection from Marge Atelier. (Body Snippet): Discover designs born from passion and crafted with precision. Our latest collection embodies the Marge Atelier promise: exceptional quality, enduring style, and the unique touch of the artisan's hand.
• •Pinterest Pin Description (Inspiration): The enduring allure of classic design and superior craftsmanship. At Marge Atelier, we believe in pieces that tell a story and grow more beautiful with time. Pin your inspiration for timeless elegance. #MargeAtelierStyle #LeatherGoods #Handcrafted #ClassicFashion #PinterestFashion