Brand Tone

Feminine & Delicate, Authentic & Personal, Inspiring & Confident, Approachable & Friendly, Modern & Artistic

Brand Values

• •Authenticity
• •Subtlety & Delicacy
• •Craftsmanship/Handmade Quality
• •Personal Expression
• •Everyday Elegance
• •Joy & Lightness

Best Practices

• •Create a Brand Voice Guide: Document the key characteristics of your brand voice (e.g., Feminine, Authentic, Inspiring, Approachable, Artistic) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on "Her": Always write with the target customer in mind. Use language that resonates with her aspirations, values (authenticity, personal expression), and how she wants to feel (confident, light, elegant).
• •Emphasize Subtlety and Detail: Consistently weave in words like "delicate," "subtle," "fine," "detail," "lightness," and "authentic" into product descriptions and storytelling, reinforcing core brand values.
• •Tell Stories, Don't Just Sell: Share the inspiration behind collections (travels, nature, art), the handmade process, or how customers wear and love their pieces. This builds connection beyond the product itself.
• •Maintain Visual & Textual Harmony: Ensure the copy's tone matches the visual aesthetic across all platforms. If the visuals are light, airy, and delicate, the copy should reflect that, avoiding overly aggressive, loud, or technical language.

Social Perception

Positive, Local & Artisanal Appeal, Stylish & Trendy, Trusted (within its community), Aspirational yet Attainable

Copy Examples

• •Meet the 'Aurora' collection ✨. Delicate whispers of gold and pearl, designed to catch the light and highlight your unique glow. Because every day is an occasion to shine authentically. #MargeAtelier #NewArrivals #DelicateJewelry #AuthenticYou
• •Our 'Sussurro' necklace: A gentle curve of hand-finished silver, resting softly against your skin. It’s the quiet confidence you carry, the subtle detail that speaks volumes. Perfect for your daily moments and special milestones. Wear your story, delicately.
• •3 ways to style our 'Versa' hoops! 💫 From your coffee run to a special evening out, these light-as-air beauties are here to add a touch of Margê magic to your look. Which style is your fave? Let us know! 👇 #MargeAtelier #StylingTips #HandmadeJewelry #EverydayElegance
• •Just In: Pieces as unique and authentic as you are, Marina & Isabela x *(Body Snippet):* Hello [Customer Name], we believe true beauty lies in the details that tell your story. Our latest handcrafted accessories are here to add that little touch of lightness and confidence to your days...
• •Marge Atelier began with two sisters, a shared dream, and a love for the beauty found in small, authentic details. Inspired by our journeys and the incredible women around us, we handcraft each piece with the hope that it becomes a gentle companion in your own unique adventures and daily conquests. More than just accessories, they're little reminders to be you, confidently and beautifully.