Brand Tone

Sophisticated & Refined, Understated & Elegant, Artistic & Cultured, Confident & Calm, Comfort-Oriented & Functional

Brand Values

• •Timelessness
• •Quality & Craftsmanship
• •Comfort & Functionality
• •Understated Luxury
• •Individuality & Artistic Expression
• •Cultural Inspiration
• •Natural Materials

Best Practices

• •Prioritize Evocative Language over Hard Sell: Focus on conveying the feel, quality, and inspiration behind the pieces rather than using overtly persuasive or urgent sales language. Words like "discover," "explore," "immerse," and "embrace" work well.
• •Emphasize Natural Materials and Craftsmanship: Consistently highlight the luxurious and natural fabrics (cashmere, silk, linen, etc.) and the quality of construction. Use descriptive adjectives that appeal to the senses (e.g., "airy lightness," "soft drape," "exquisite texture").
• •Maintain a Refined and Cultured Vocabulary: Use articulate and thoughtful language. Avoid slang, overly casual expressions, or excessive jargon. The tone should feel intelligent and considered.
• •Speak to Individuality and Timelessness: Reinforce the idea that eskandar pieces are for individuals who appreciate lasting style over fleeting trends. Use phrases like "timeless appeal," "enduring style," "personal expression," and "transcends seasons."
• •Ensure Visual and Textual Harmony: The copy should always complement the minimalist, artistic, and high-quality aesthetic of the brand's visuals. Short, impactful statements often work best, allowing the imagery to also tell the story.

Social Perception

Luxury Niche Brand, Investment Pieces, Appreciated for Comfort and Fabric Quality, Distinctive Aesthetic, High Price Point, Cult Following, Associated with an "Artsy" and Mature Demographic

Copy Examples

• •Immerse yourself in the quiet luxury of our new cashmere. Ethically sourced and exquisitely crafted, each piece offers timeless comfort and an invitation to embrace your individual style. Discover the art of layering.
• •The essence of effortless sophistication. Our signature linen tunic, inspired by timeless global silhouettes, drapes with an airy lightness. A versatile foundation for a life lived beautifully.
• •Textures that speak, volumes that comfort. Explore the interplay of silk, linen, and the finest cottons – creating a personal narrative of style that transcends seasons. #eskandar #TimelessDesign #NaturalFibres
• •At eskandar, we believe in the enduring power of simplicity and the poetry of natural materials. Our collections are a dialogue between cultural inspirations and modern wearability, designed for those who dress for themselves. Uncomplicated, unhurried, unequivocally you.
• •Artistry for everyday living. This handcrafted ceramic bowl, with its organic form and subtle glaze, brings a touch of understated elegance to your space. A piece to be cherished, reflecting a philosophy of timeless beauty.