Brand Tone

Accessible, supportive, customer-focused, and enabling (intended). Potentially unreliable, unresponsive, and frustrating (perceived by some customers).

Brand Values

• •Customer Satisfaction
• •Fair Pricing (Right Prices)
• •Ease of Use
• •Accessibility
• •Product Variety & Quality
• •Fast Delivery

Best Practices

• •Align Actions with Words: Ensure operations consistently reflect the stated values of customer satisfaction and reliability.
• •Develop Clear Tone of Voice Guidelines: Document the desired brand tone and provide examples for different communication channels.
• •Train All Customer-Facing Staff: Ensure staff understands and can consistently apply the brand's tone of voice.
• •Be Transparent and Proactive in Communication: Communicate proactively with customers in an apologetic, empathetic, and solution-oriented tone, especially when issues arise.
• •Listen and Adapt: Actively monitor customer feedback and be willing to adapt communication strategies based on this feedback.

Social Perception

Polarized. Some view the brand as a valuable resource for craft supplies, while others perceive the brand negatively due to issues with reliability, order fulfillment, and customer service.

Copy Examples

• •Headline: Unleash Your Inner Artist: Everything You Need for Your Next Masterpiece. Body: At Eshwarshop, we believe creativity is for everyone. Dive into our vibrant collection of silk threads, Aari essentials, and unique craft supplies. What will you create today? #EshwarshopCreations
• •Headline: From Hobby to Art: We're With You Every Step of the Way. Body: Remember the joy of your first creation? Eshwarshop is dedicated to fueling that passion. Find quality materials, fair prices, and a community that shares your love for crafting. Explore our new arrivals!
• •Headline: The Colors of Tradition, Delivered to Your Doorstep. Body: Discover the rich heritage of Indian crafts with Eshwarshop. Sourced from the heart of Tamil Nadu, our authentic silk threads and Aari materials are perfect for bringing your traditional designs to life.
• •Headline: Don't Just Dream It, Make It! Your Craft Journey Starts Here. Body: Got a brilliant idea? We've got the supplies! Eshwarshop offers a vast selection of beads, terracotta, and more for all your DIY projects. Easy to browse, easy to order. Let's get making!
• •Headline: Crafting Happiness, One Thread at a Time. Body: Join thousands of fellow creators who trust Eshwarshop for their crafting needs. We're committed to your satisfaction with quality products and a seamless shopping experience. Share your projects with #MyEshwarshop!