Brand Tone

Aspirational, Confident, Elegant, Stylish, Approachable & Value-Oriented, Feminine & Playful

Brand Values

• •Confidence & Empowerment
• •Style & Elegance
• •Quality & Comfort
• •Versatility & Practicality
• •Affordability (potentially - accessible luxury)

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., aspirational, confident, elegant, approachable), and key messaging. Include 'do's and don'ts' for language.
• •Focus on 'You' Language: Address the customer directly (e.g., 'feel *your* most confident,' 'elevate *your* style') to make the copy relatable and customer-centric.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to the customer's aspirations and emotions (e.g., 'luxurious,' 'radiant,' 'effortless,' 'captivating') as seen in some of their current descriptions.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, in product descriptions, email marketing, and any future social media or advertising is uniform.
• •Tell a Story: Go beyond just describing products. Weave a narrative around the lifestyle, confidence, and experiences the brand enables, as hinted in their more descriptive product texts and blog content.

Social Perception

Chic, modern, and accessible fashion brand. Projects an image of confidence, style, and empowerment through clothing.

Copy Examples

• •Eshun Elure: Dress like you mean it. Discover styles that empower and inspire.
• •Command every room. Our 'Vibrant Nights' dress isn't just worn, it's experienced. Luxurious velvet meets a silhouette designed to celebrate you. Shine on.
• •Unlock Your Most Confident Look Yet ✨
• •At Eshun Elure, we believe style is a superpower. We curate pieces that blend timeless elegance with modern confidence, so you can express your best self, effortlessly.
• •Ready for your spotlight moment? Our latest collection is here to make sure you're unforgettable. #EshunElure #ConfidenceDressed #StyleElevated