Brand Tone

professional, expert-driven, innovative, aspirational, results-oriented, approachable, relatable

Brand Values

• •Expertise and Innovation
• •Results-Oriented
• •Ethical Practice & Safety
• •Inclusivity and Accessibility
• •Quality and Science-Backed Formulas
• •Patient/Customer-Centric Approach

Best Practices

• •Prioritize Expertise & Authority: Consistently reference the scientific backing of products and the expert knowledge behind the treatments. Use precise language and avoid overly casual slang.
• •Focus on Benefits and Results: Clearly articulate the positive outcomes patients and customers can expect. Use strong verbs and descriptive adjectives that convey efficacy and transformation.
• •Maintain Professionalism: Ensure all communications are polished, grammatically correct, and free of errors. This reinforces the brand's commitment to quality and attention to detail.
• •Be Transparent and Ethical (Especially Crucial Now): Given recent events, transparency in communication is paramount. Acknowledge the importance of ethical practice and patient trust in all messaging, even if indirectly. Avoid hype or exaggerated claims.
• •Emphasize Quality and Care: Highlight the high-quality ingredients, advanced techniques, and the personalized, caring approach that defines the ESHO experience, both in clinic and through its products. Reinforce the commitment to patient well-being and satisfaction.

Social Perception

high-end, expert-led brand in aesthetics and skincare, primarily due to its association with Dr. Tijion Esho, often referred to as "The Lip Doctor" and "King of Lips."

Copy Examples

• •Headline: Experience the ESHO Difference: Artistry, Innovation, and Your Best Results. Body: At ESHO, we combine years of aesthetic expertise with cutting-edge, science-backed solutions. Discover personalized treatments and clinically proven skincare designed to enhance your natural beauty and deliver the results you desire. Trust in our commitment to excellence.
• •Headline: Your Journey to Radiant Skin Starts Here. Body: Unlock the potential of your skin with ESHO. Our doctor-led approach ensures targeted solutions for your unique concerns. From advanced clinical treatments to our award-winning cosmeceutical line, we are dedicated to helping you achieve and maintain healthy, beautiful skin.
• •Headline: The Science of Beautiful Lips. The Artistry of ESHO. Body: Introducing the ESHO lip care range – meticulously formulated by Dr. Esho to hydrate, sculpt, and perfect your pout. Experience the fusion of medical knowledge and luxurious care for lips that look and feel their absolute best.
• •Headline: Rebuilding Confidence, One Result at a Time. Body: We understand that trust is earned. At ESHO, our focus remains on providing exceptional care and delivering visible, positive outcomes. Our team is dedicated to the highest standards of professionalism and to supporting your aesthetic journey with integrity.
• •Headline: Discover the ESHO Standard: Advanced Formulations for Discerning Clients. Body: ESHO products are born from a deep understanding of skin science and a passion for excellence. Each vegan and cruelty-free formula is designed to deliver unparalleled performance and targeted results, bringing a touch of clinic expertise to your daily ritual.