Brand Tone

Helpful and Informative, Customer-centric and Friendly, Promotional and Value-Oriented, Reliable and Established, Modern and Engaging

Brand Values

• •Customer Satisfaction
• •Quality and Reliability
• •Competitive Pricing/Value
• •Innovation and Adaptability
• •Accessibility and Convenience
• •Integrity and Ethical Business Practices
• •Teamwork and Collaboration

Best Practices

• •Prioritize "Helpful" Over "Hard Sell": While promotions are important, ensure copy also offers genuine advice, solutions, or highlights how products meet customer needs. This aligns with their customer-centric value.
• •Emphasize Trust and Reliability: Consistently mention their long experience (since 1983), commitment to quality brands, and after-sales support to reinforce their established and reliable image.
• •Keep Language Clear, Accessible, and Friendly: Avoid overly technical jargon unless explaining a specific benefit. Use an approachable and warm tone, especially in social media and customer interactions.
• •Be Benefits-Driven: Focus on how a product or feature benefits the customer (e.g., "saves energy and money," "makes cooking faster," "creates a more comfortable home") rather than just listing specifications.
• •Adapt to the Platform, Maintain Core Values: While the style on TikTok will be more energetic than a website product description, the underlying message of quality, value, and customer support should remain consistent. Ensure all communications reflect their commitment to meeting customer needs and preferences.

Social Perception

A Reliable Retailer, A Provider of Wide Product Range and Known Brands, Good for Promotions and Deals, Customer-Service Oriented, A Modernizing Brand, A Key Partner for Major Brands

Copy Examples

• •Headline: Upgrade Your Home, Simplify Your Life. Body: Discover the latest in energy-efficient air conditioners and smart kitchen appliances at E.S.H. Quality you can trust, prices you’ll love. Visit esh2u.com or your nearest store today! Call to Action: Shop Now & Live Better!
• •Headline: Powering Malaysian Homes Since 1983. Body: From your first TV to your smart home hub, E.S.H Electrical has been your trusted partner for generations. We offer expert advice, top brands, and deals that make sense. Call to Action: Find Your Perfect Appliance.
• •Headline: Don't Miss Our Exclusive Online Deals! Body: Get the best prices on [Specific Product Category, e.g., washing machines] this week at esh2u.com. Fast delivery, easy returns, and the quality service E.S.H is known for. Call to Action: Click for Savings!
• •Headline: Need Help Choosing? We're Here! Body: Our knowledgeable team is ready to help you find the perfect electrical appliance for your needs and budget. Chat with us online or visit us in-store for personalized service. Call to Action: Ask an E.S.H Expert.
• •Headline: Smart Home, Smarter Prices. Body: Transform your living space with our range of smart home devices. From voice-controlled lighting to intelligent fridges, E.S.H brings you the future, affordably. Call to Action: Explore Smart Living.