Tono de Marca

Elegant, Aspirational, and Conscious

Valores de Marca

• •Luxury & Quality
• •Timelessness & Durability
• •Elegance & Style
• •Functionality
• •Conscious Consumerism

Mejores Prácticas

• •Develop a Comprehensive Brand Voice Guide: Document the core brand values, personality traits (e.g., sophisticated, warm, confident), preferred vocabulary (and words to avoid), and grammatical style. Share this with anyone creating content.
• •Emphasize "Conscious Luxury" with Specifics: If ethical sourcing, sustainable materials, or fair labor practices are part of the brand, weave these details into the narrative. Vague claims are less impactful than transparent examples. This will differentiate the brand in the luxury space.
• •Maintain an Elegant and Aspirational Vocabulary: Use descriptive and evocative language that reflects the quality and exclusivity of the products. Avoid overly casual slang or jargon that doesn't align with a luxury positioning.
• •Incorporate the "Luxury That Moves With You" Promise: Consistently link the products to the lifestyle of the target audience, emphasizing how Eeshani pieces are both beautiful and functional for their daily lives and special occasions.
• •Tell Stories, Don't Just Sell Products: Share the inspiration behind collections, the craftsmanship involved, or how the founder’s vision translates into each piece. This builds a deeper connection and reinforces the brand's unique identity and values.

Percepción Social

Emerging Luxury Brand, Founder-Driven, Visually Appealing, Limited Public Feedback

Ejemplos de Copy

• •Instagram Post: "Timeless elegance, crafted for today. Our leather [Product Name] is more than an accessory; it's a modern heirloom, designed to journey with you. Discover conscious luxury that speaks to your style. #Eeshani #LuxuryThatMovesWithYou #ConsciousLuxury #ArtisanCrafted"
• •Website Product Description: "Experience the epitome of artisan craftsmanship with the Eeshani [Product Name]. Meticulously designed from the finest ethically sourced leather, this piece blends modern functionality with an enduring aesthetic. Invest in luxury that not only elevates your style but also reflects your values. #ModernHeirloom #SustainableStyle"
• •Email Newsletter Subject: "Introducing Your Next Timeless Piece: The Eeshani [Collection Name]" Body Snippet: "At Eeshani, we believe true luxury is conscious and enduring. Explore our latest arrivals, where each design embodies our commitment to quality, timeless style, and mindful creation. Find the piece that moves with you."
• •Facebook/Instagram Ad Copy: "Elevate your everyday. Eeshani offers consciously crafted luxury leather bags and accessories that blend timeless design with modern living. Luxury that moves with you, responsibly. Shop now. #EeshaniByAr #LuxuryAccessories #ConsciousFashion"
• •Brand Story Snippet (for "About Us" or social media): "Eeshani was born from a desire to create more than just beautiful accessories. We craft modern heirlooms – pieces of conscious luxury designed to be cherished and to move with you through life's moments. Founded by Aratrika Das, our heart is in every stitch, reflecting a passion for timeless elegance and mindful craftsmanship."