Brand Tone

Authentic, Cultural, Community-Oriented, Welcoming, Helpful, Informative, Value-Driven (for specific ethnic goods), Traditional, and Family-Oriented.

Brand Values

• •Authenticity: Offering genuine ethnic products and flavors from Portugal, Brazil, and other Latin American countries.
• •Cultural Preservation: Helping communities maintain connections to their cultural roots through food.
• •Quality: Striving to provide high-quality products, including fresh produce, meats, and bakery items.
• •Variety/Selection: Offering a wide array of products to cater to diverse ethnic communities.
• •Community: Fostering a sense of community and being a gathering place for cultural exchange.
• •Customer Focus: Aiming to put the customer first and provide a welcoming shopping experience.

Best Practices

• •Embrace Cultural Nuances Authentically: Use culturally relevant terms, references, and imagery respectfully and accurately. This shows genuine understanding and connection with the target audience. Highlight specific cultural dishes, ingredients, or traditions.
• •Prioritize a Warm, Welcoming, and Inclusive Voice: Make customers feel like part of a larger family or community. Use language that is inviting and emphasizes shared experiences and the joy of food.
• •Focus on Storytelling and Connection: Share the stories behind the products, the traditions they represent, or how they help people connect with their heritage. This builds an emotional bond beyond just selling groceries.
• •Be Genuinely Helpful and Informative: Provide value beyond just listing products. Offer tips, recipes, explanations of less common ingredients, and demonstrate how these foods can be enjoyed.
• •Maintain Consistency Across All Channels: Ensure that the tone used on social media, the website, in-store signage, and customer service interactions is harmonious and reflects the core brand values of authenticity and community. Develop a brand voice guide if one isn't already in place.

Social Perception

A Taste of Home, Specialty Grocer, Hit or Miss on Price/Quality (General Groceries), Community Hub, Expanding Presence.

Copy Examples

• •Headline: Taste the Tradition. Bring Home the Authentic Flavors You Love. Body: From savory *bacalhau* to the sweet embrace of *brigadeiros*, Seabra Foods is your direct link to the heart of Portugal and Brazil. We meticulously source the ingredients that keep your family traditions alive. What cherished dish will you recreate this week? #SeabraFoods #TasteOfHome #PortugueseCuisine #BrazilianFlavors
• •Headline: More Than a Supermarket, It’s a Community. Body: At Seabra Foods, we believe food connects us all. We're proud to be a gathering place where cultures meet, stories are shared, and the vibrant tastes of our homelands are celebrated. Join our family and discover a world of flavor right in your neighborhood. #SeabraCommunity #EthnicFoods #FoodIsCulture
• •Headline: Your Kitchen, Our Heritage. Let's Cook Together! Body: Looking for the secret to perfect *pão de queijo* or wondering how to prepare that unique cut of meat for *churrasco*? Explore our wide selection of authentic ingredients, and find inspiration with our traditional recipes on the Seabra Foods blog and YouTube channel! What culinary adventure are you embarking on? #SeabraRecipes #HomeCooking #AuthenticIngredients
• •Headline: Freshness You Can Taste, Quality You Can Trust. Body: We understand the importance of fresh, high-quality ingredients in every meal. From vibrant produce to choice meats and daily-baked goods, Seabra Foods is committed to bringing the best to your table. Experience the difference quality makes. #FreshAtSeabras #QualityIngredients #EthnicGrocery
• •Headline: Can't Find It Elsewhere? You'll Find It Here! Body: Searching for that specific spice, that beloved brand from back home, or that essential ingredient for your family's favorite recipe? Seabra Foods specializes in bringing you a diverse range of unique products from Portugal, Brazil, Spain, and Latin America. Your search ends here! #HardToFindGoods #SeabraImports #YourEthnicMarket