Brand Tone

aspirational, sophisticated, and adventurous

Brand Values

• •Heritage & Storytelling
• •Craftsmanship & Quality
• •Adventure & Exploration
• •Exclusivity & Distinction
• •Passion & Customer Connection

Best Practices

• •Embrace the Narrative: Consistently weave the brand's core story of British-Portuguese exploration, courage, and adventure into all copy. Use evocative language that transports the audience.
• •Highlight Craftsmanship & Quality: Always emphasize the superior materials, Swiss movements, and meticulous attention to detail that go into each timepiece. This reinforces the value and durability.
• •Speak to the "Modern Adventurer": Frame the watches as tools and companions for individuals who are ambitious, seek new experiences, and appreciate both style and functionality.
• •Maintain a Sophisticated & Passionate Voice: The language should be articulate and refined, yet convey the genuine enthusiasm and passion behind the brand. Avoid overly casual or technical jargon where inappropriate.
• •Visual & Verbal Cohesion: Ensure that the copywriting tone aligns with the visual aesthetic of the brand (e.g., imagery of adventure, heritage, stylish individuals). This creates a unified and memorable brand experience across all platforms.

Social Perception

Customers perceive Escudo Watches as a brand offering high-quality, beautifully designed timepieces with a compelling story at a fair price point. The watch community generally views Escudo positively as an emerging microbrand with a strong identity.

Copy Examples

• •Headline: Escudo: Chart Your Own Course. Body: Inspired by the golden age of exploration, crafted for the modern pioneer. Our timepieces are more than instruments; they are a testament to the relentless spirit of discovery. Where will your Escudo take you? #EscudoWatches #SpiritOfExploration
• •Headline: Heritage Forged in Steel. Adventure Woven in Time. Body: Each Escudo watch carries the legacy of British and Portuguese maritime prowess. Meticulously engineered with Swiss precision and built to withstand the rigors of your greatest adventures. Discover the Ocean Seacrest collection. #EscudoSeacrest #TimelessCraftsmanship
• •Headline: Beyond the Horizon, Beyond Expectation. Body: For those who seek the uncharted and demand the exceptional. Escudo Watches blends robust functionality with a design narrative as deep as the oceans. Own a piece of a story still being written. #ModernAdventurer #EscudoLegacy
• •Headline: The Details Define the Journey. Body: From the compass-inspired dials to the satisfying click of the bezel, every element of an Escudo watch is a nod to the meticulous art of navigation and the courage of explorers past. Experience craftsmanship that speaks volumes. #DetailsMatter #EscudoQuality
• •Headline: Your Adventure. Your Escudo. Body: More than a watch, it’s a companion for life's expeditions, big and small. Built with passion, designed with purpose. Join the Escudo family and wear a story of courage and distinction. #WearYourStory #EscudoCommunity