Brand Tone

Artisanal, Passionate, Personal, Welcoming, Trustworthy, Professional, Timeless, Sentimental, Playful, Charming

Brand Values

• •Craftsmanship & Quality
• •Sustainability & Ethical Sourcing
• •Personalization & Individuality
• •Timelessness & Enduring Value
• •Customer Connection & Trust
• •Authenticity

Best Practices

• •Emphasize Handmade and Artisanal: Use words like handcrafted, artisan-made, studio, bespoke, and one-of-a-kind to reinforce the unique, skilled nature of the jewelry. Avoid overly technical or mass-market jargon.
• •Tell the Story (Yours and Theirs): Share insights into Emily's creative process, the inspiration behind collections, and always frame custom pieces as a collaboration that tells the client's unique story. This builds connection and highlights the new heirloom concept.
• •Maintain a Warm, Approachable, and Personal Voice: Write as if you're speaking directly to a valued friend or client. Incorporate the brand's personality, including the charm of Mayble where appropriate. Use we to foster a sense of a small, dedicated team.
• •Highlight Ethical Values Naturally: Weave in mentions of recycled metals, ethically sourced stones, and sustainability as inherent parts of the brand's quality and integrity, rather than just buzzwords. This builds trust and appeals to conscious consumers.
• •Focus on Enduring Value and Emotion: Connect the jewelry to meaningful moments, lasting love, and the idea of creating heirlooms. Use evocative language that speaks to the heart and the desire for pieces that transcend trends.

Social Perception

A creator of beautiful, high-quality jewelry. A trusted & talented jeweler. An ethical & responsible business. A welcoming & unique local shop. A go-to for meaningful purchases.

Copy Examples

• •Every love story is unique. Shouldn't your ring be too? ✨ Let's craft your future heirloom together, a piece as special and enduring as your bond. Emily works by hand with recycled metals and ethically sourced stones to bring your dream ring to life. Book a personal consultation and let's tell your story. #escottoriginals #customengagementring #newheirloom #handmadejewelry #sustainablymade
• •At e. scott originals, we believe jewelry is more than just adornment; it’s a keeper of memories, a marker of milestones, a future heirloom. Founded by Emily Surette, our Somerville studio is where passion for traditional metalsmithing meets a love for sustainable practices. Each piece is meticulously handcrafted, designed to be worn daily and cherished for a lifetime. We're not just making jewelry; we're creating tiny, wearable chapters of your story.
• •Whispers of the wild, forged in metal. Our [Collection Name] pieces draw inspiration from the intricate beauty of nature—the curve of a leaf, the texture of bark, the sparkle of a dewdrop. Handmade with recycled gold and conflict-free gems, because beauty shouldn't cost the Earth. Pin this to your dream jewelry board! #escottoriginals #natureinspiredjewelry #sustainableluxury #artisanjewelry
• •‘Emily took my jumbled ideas and turned them into the most perfect ring. It’s more beautiful than I ever imagined!’ - Sarah K. ✨ We live for these moments! Helping you create deeply personal, meaningful jewelry is why e. scott originals began. Thank you for trusting us with your precious stories. #customerlove #escottreviews #newheirloom #jewelrydesigner
• •Mayble’s Mailbag: Our Chief Barketing Officer is at it again! 🐾 This week on 'Tales from a Shop Dog,' Mayble shares her top picks for keeping your human’s spirits bright (and maybe a few hints on how to get more treats). A little peek into the heart and soul of our sunny Somerville shop. Read more on the blog! #talesfromashopdog #escottoriginals #shopdoglife #somervillema