Brand Tone

Passionate & Enthusiastic, Creative & Artistic, Community-focused & Inclusive, Approachable & Friendly, Descriptive & Informative

Brand Values

• •Originality & Uniqueness
• •Passion for Fandom
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Community Building

Best Practices

• •Speak Fan to Fan: Use language and references that resonate with specific fandoms. Show genuine understanding and enthusiasm for the source material. Avoid overly corporate or generic phrasing.
• •Highlight Originality and Craftsmanship: Continuously emphasize that the artwork is original and items are hand-assembled with care. This justifies value and appeals to those seeking unique, non-mass-produced items.
• •Maintain an Enthusiastic and Positive Voice: Let the passion for creating and for the fandoms shine through. Even in descriptive text, an underlying tone of excitement can be infectious.
• •Be Clear and Informative, but Keep it Engaging: While providing necessary product details (dimensions, materials, fandom source), inject personality. For example, instead of just "Wall Clock," use phrases like "Keep time with the Time Lords."
• •Encourage Community Interaction: Ask questions in social media posts, invite comments, and reference the shared joy of fandom. This reinforces the community value and makes the brand feel more like a fellow enthusiast than just a seller.

Social Perception

Highly Positive for Quality and Uniqueness, Appreciation for Fandom Niche, Trusted Seller, Creative & Talented, Go-to for Specific Fandom Decor

Copy Examples

• •Instagram Post (Image: New Baldur's Gate 3 Wall Clock): Fresh from the Astral Plane and onto your wall! ⚔️ Our NEW Baldur's Gate 3 inspired clock is hand-assembled with original artwork, because your space deserves a critical hit of awesome. Which companion are you adventuring with today? Let us know below! #BaldursGate3 #FandomDecor #GeekHome #EsclairStudios #HandmadeWithLove
• •Facebook Ad (Carousel of various products): Can't find that perfect piece to show off your [Fandom Name] pride? We get it! That's why Esclair Studios was born – to bring YOUR fandom into YOUR home. ✨ From unique wall clocks to vibrant art prints, all designed by fans, for fans. Shop our collection and let your geek flag fly! [Link to Shop] #FandomGifts #UniqueHomeDecor #GeekCulture #SupportSmallArt
• •Product Description (for an Ateez inspired Shadowbox): Relive the energy of 'Bouncy' every single day! 🎤 This handcrafted Ateez shadowbox art brings the K-Pop kings right into your room with layers of detail and our original artistic flair. Each piece is carefully assembled to capture the iconic vibe. Perfect for any ATINY looking to add a unique touch to their collection. Dimensions: [X]x[Y]x[Z]. Limited stock – grab yours before it's gone! #Ateez #ATINY #KpopMerch #ShadowboxArt #EsclairStudios
• •Tweet: Convention season is in full swing! 🚀 Catch Esclair Studios at [Convention Name], Booth [Number] this weekend! We're loaded with new fandom wall clocks, art prints, and a few surprises. Come say hi and find something unique for your sanctuary! #GeekDecor #ConLife #[ConventionHashtag]
• •Email Newsletter Snippet (Subject: ✨ Unlock a New Level of Fandom!): Hey [Customer Name], fellow fan! Ever wished your home screamed 'I belong to [Specific Fandom]' in the most awesome way possible? At Esclair Studios, we craft unique, artist-designed decor to make that dream a reality. This month, we're obsessed with [New Product/Fandom Focus]... check out our latest creations and let your inner geek shine! [Button: Explore New Arrivals]