Brand Tone

Aspirational yet Accessible, Contemporary & Stylish, Friendly & Approachable, Informative & Transparent

Brand Values

• •Affordability: Offering stylish jewellery "without the boutique price tag" is a core value. "Everything in store $69 and under. Why pay more?" is a direct statement of this.
• •Style & Quality: Providing "minimal, semi-fine gold plated jewellery" that is "stylish, contemporary" and made with quality materials like 18K gold plating over 925 sterling silver, embellished with stones and freshwater pearls.
• •Customer Satisfaction: Stated as an "absolute priority."
• •Inspiration from Travel/Keepsakes: The origin story links the jewellery to the joy of travel and meaningful mementos.
• •Everyday Elegance: The pieces are designed to be versatile, suitable for elevating everyday looks or complementing special occasions, often highlighted as stackable.

Best Practices

• •Always Emphasize "Affordable Luxury": Consistently pair mentions of quality materials (18K gold plating, sterling silver, freshwater pearls) with the accessible price point (under $69). This reinforces the core value proposition.
• •Maintain a "Stylish & Contemporary" Vocabulary: Use words like "chic," "modern," "on-trend," "minimal," "elevate," and "stylish" to describe the products and brand aesthetic.
• •Weave in the "Travel & Keepsake" Narrative: Subtly incorporate the brand's origin story or the inspiration behind collections (e.g., "Inspired by Grecian shores," "Your everyday escape") to add emotional resonance and differentiate the brand.
• •Be Clear and Informative: Continue to clearly state material composition and care instructions (e.g., "shower safe," "sensitive skin friendly") to build trust and manage expectations.
• •Engage with a Friendly and Approachable Voice: In customer interactions, social media replies, and even general copy, maintain a warm, helpful, and inviting tone that reflects the "customer satisfaction is an absolute priority" ethos. Ensure product descriptions feel like a friendly recommendation.

Social Perception

Customers likely perceive Eschati Jewellery as a go-to brand for on-trend, gold-look jewellery that is budget-friendly. The emphasis on "18K gold plated over 925 Sterling Silver" likely appeals to customers looking for a step up from basic costume jewellery without the high cost of solid gold. The connection to travel and the Greek island name "Eschati" may add a layer of aspirational appeal and uniqueness. The brand is likely seen as youthful, modern, and in tune with current minimalist and layering jewellery trends. The lack of widespread external reviews or media mentions suggests that while they have a clear brand identity, their broader public footprint and third-party validation are still developing.

Copy Examples

• •Headline: Your Daily Dose of Gold. Effortless Style, Sweet Price. Body: Inspired by sun-drenched shores and the thrill of discovery, Eschati brings you chic, 18K gold-plated sterling silver jewellery. All under $69, because beautiful things shouldn't break the bank. Find your new favourite piece today!
• •Instagram Caption: Layer on the luxe! ✨ Our [Product Name, e.g., Wren Gold Disc Choker] is the perfect affordable ancla to your necklace stack. Crafted from 18K gold-plated sterling silver for that lasting glow. Shop link in bio – everything $69 and under! #EschatiJewellery #GoldChoker #AffordableLuxury #JewelleryStack
• •Facebook Ad Copy: Wanderlust in every piece. ✨ Eschati Jewellery was born from a love of travel and timeless keepsakes. Discover our collection of minimal, semi-fine jewellery, all 18K gold-plated and designed to make you shine. Treat yourself for under $69!
• •Product Description Snippet (for a pearl earring): Meet the Ophelia Pearl Drop Earrings – where classic elegance meets contemporary design. Genuine freshwater pearls delicately dangle from 18K gold-plated sterling silver hoops. Sensitive skin friendly and just $59. Your go-to for effortless chic.
• •Email Subject Line: Unlock Your Shine: Stunning New Arrivals Under $69! Email Body Excerpt: Hi [Customer Name], dreaming of that perfect golden touch? Explore the latest additions to Eschati Jewellery – all crafted with our signature 18K gold plating on sterling silver. Stylish, affordable, and made to be loved. Click here to discover pieces inspired by unforgettable journeys.