Brand Tone

inspirational, encouraging, educational, authentic, empathetic, knowledgeable, accessible, positive, and empowering

Brand Values

• •Self-Improvement
• •Resilience
• •Authenticity
• •Mindfulness
• •Positivity

Best Practices

• •Lead with Empathy and Authenticity: Always ground your copy in the brand's origin story of overcoming personal challenges. This creates a genuine connection with the audience.
• •Use Empowering Language: Frame your messaging around empowerment, using active and encouraging words like "discover," "unleash," "embrace," and "overcome."
• •Educate and Inspire: Consistently weave in the core concepts of "Free-Flow Living" and breaking through limiting beliefs. This provides value beyond the products themselves.
• •Maintain a Positive and Hopeful Tone: Even when discussing challenges, the focus should always be on the potential for growth and positive change.
• •Ensure Visuals Match the Message: Use imagery that reflects themes of freedom, nature, mindfulness, and authentic joy to visually reinforce the brand's values.

Social Perception

Heavily centered on its founder, Dr. Michelle Kmiec. Perceived as an extension of her personal and professional philosophy as a Doctor of Chiropractic and holistic health advocate. Credibility is enhanced by Dr. Kmiec's diverse background and personal story of overcoming an autoimmune condition. Appeals to individuals interested in personal development, mindfulness, and holistic wellness, indicating a niche but dedicated following.

Copy Examples

• •More than just a t-shirt, this is your daily reminder to live authentically. The 'Bravely Me' design is for the days you need a little push to break through self-doubt. Crafted for comfort and inspiration, it’s a wearable testament to your strength and your journey to unmasking your most authentic self. Wear it bravely.
• •Do you ever feel like you're waiting for the 'perfect' moment to start living fully? The truth is, that moment is now. Embracing 'Free-Flow Living' means letting go of the need for control and trusting the journey. What's one limitation you can release today? #EscapeLimitations #FreeFlowLiving #MindfulLiving
• •Your potential is as limitless as the horizon. Every step forward, no matter how small, is a victory against the misguided beliefs that hold you back. Keep climbing. Keep evolving. Keep escaping. #EscapeLimitations #SelfImprovement #InspirationalQuotes #OvercomingAdversity
• •Don't let your own perceptions be your cage. True freedom is an inside job. #Mindfulness #SelfDiscovery #EscapeLimitations
• •Ready to Stop Limiting Your Potential?