Brand Tone

aspirational, sophisticated, friendly, and helpful

Brand Values

• •Quality and Timelessness
• •Customer Empowerment & Confidence
• •Personalized Service & Styling
• •Passion for Fashion
• •Community Engagement

Best Practices

• •Focus on "Feeling": Emphasize how the clothes will make the customer *feel* (e.g., confident, empowered, stylish, fabulous) rather than just describing the product features.
• •Use Elevated & Evocative Language: Employ words that suggest quality, sophistication, and timelessness (e.g., "curated," "elegant," "timeless," "designer," "empower," "cherish").
• •Maintain a Helpful & Approachable Voice: Even when highlighting designer brands, ensure the tone remains friendly, welcoming, and focused on providing genuine assistance and style advice.
• •Highlight Quality & Uniqueness: Consistently mention the sourcing of high-quality materials and unique designs as a key differentiator.
• •Tell a Story: Weave in elements of the brand's passion for fashion, its history (if relevant to the context), and its commitment to customer satisfaction to build a deeper connection.

Social Perception

reputable and stylish fashion boutique

Copy Examples

• •Headline: Elevate Your Everyday. Discover Timeless Style at Escape Clothing. Body: Step into a world of curated designer fashion, where quality meets unique design. Our latest collection offers pieces you'll treasure for seasons to come. Find your perfect look and feel effortlessly confident.
• •Headline: Your Moment. Your Style. Expertly Guided by Escape. Body: From special occasions to chic everyday wear, let our passionate stylists help you discover fashion that truly reflects you. Experience personalized service and find pieces that make you feel your absolute best. Book your complimentary styling session today.
• •Headline: More Than Just Clothing, It's a Feeling. Body: At Escape Clothing, we believe in the power of a great outfit. We meticulously select designer pieces from around the globe, focusing on exceptional quality and timeless appeal, so you can walk out feeling confident and in love with your style.
• •Headline: Unforgettable Style Starts Here. Explore Our New Arrivals. Body: Discover the latest designer collections handpicked for their unique elegance and lasting quality. Whether you're seeking a statement piece or refined essentials, find inspiration at Escape Clothing. Shop online or visit us in Wanaka.
• •Headline: The Art of Dressing, Perfected. Body: We're passionate about helping you find fashion that empowers. Our curated selection of international and New Zealand designers offers sophistication and style for every woman. Let us help you build a wardrobe you'll love.