Brand Tone

Bold, Trendy, and Confident. Edgy and Expressive

Brand Values

• •Uniqueness and Individuality
• •Style and Fashion Leadership
• •Quality
• •Innovation
• •Customer Satisfaction/Service
• •Self-Expression

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's personality (e.g., bold, edgy, confident, expressive, trendy) and ones to avoid (e.g., timid, conventional, subdued). Refer to this chart for all content creation.
• •Know Your Audience: Understand who you're talking to – their aspirations, language, and what resonates with them in streetwear culture. Tailor the boldness and edginess to connect authentically.
• •Use Consistent Language and Terminology: Employ words and phrases that reflect your brand's edgy and trendsetting nature across all platforms (website, social media, ads). For Escape Closet, this includes terms like "bold," "streetwear," "defy," "unforgettable," "sanctuary."
• •Storytelling with Attitude: Weave the brand's origin story and its connection to street culture into the narrative. Emphasize the "why" behind the brand – breaking fashion boundaries and fostering self-expression.
• •Visual Consistency Reinforces Tone: While this is about copywriting, ensure the visual elements (imagery, font, design) on your website and any marketing materials align with the bold, trendy, and confident tone of the copy. The copy and visuals should work together to create a cohesive brand experience.

Social Perception

Customers generally perceive Escape Closet positively, as indicated by the 4.0 rating on Justdial from a significant number of reviews for one of its locations. It is seen as a "top player" in readymade garment retail in Chennai, known for a wide array of fashion products and good customer service. The brand is associated with streetwear and bold designs.

Copy Examples

• •Don't just follow trends, set them. Escape Closet: Your Wardrobe. Your Rules.
• •Unleash your street style. Bold designs, unforgettable statements. That's Escape Closet.
• •Tired of blending in? Escape the ordinary. Discover fashion that speaks your language at Escape Closet.
• •From the streets of Chennai to your closet. Authentic. Audacious. Unapologetically you. #EscapeCloset
• •Quality streetwear that demands attention. Step into Escape Closet and own your look.