Brand Tone

Relaxed & Approachable, Comfort-Focused & Reassuring, Empathetic & Understanding, Slightly Playful & Joyful, Confident & Unfussy

Brand Values

• •Comfort
• •Quality & Durability
• •Versatility & Practicality
• •Inclusivity & Flattery
• •Effortless Style
• •Originality & Artisanal Touch
• •Customer-Centricity

Best Practices

• •Embrace "Comfort" as a Core Theme: Consistently weave words like "comfort," "soft," "easy," "relaxed," and "effortless" into product descriptions, social media posts, and email marketing.
• •Speak Directly to the "Real Woman": Use relatable scenarios and language that acknowledges the everyday life and travel aspirations of your target audience. Focus on how the clothes solve her need for stylish, practical solutions.
• •Highlight the "Escape" Element: Connect the clothing to feelings of relaxation, happiness, and getting away from the mundane, whether it's a literal vacation or a moment of personal comfort.
• •Show, Don't Just Tell, the Quality: Instead of just saying "high quality," mention specifics like "Peruvian cotton," "artisanal hand-drawn prints," or "slub-textured yarns" to convey craftsmanship and uniqueness.
• •Maintain a Friendly and Approachable Voice: Use an inviting, warm, and slightly playful tone. Avoid overly formal or technical jargon. Imagine you're talking to a friend about her wardrobe needs.

Social Perception

Positive Association with Comfort and Travel, Appreciation for Fabric Quality and Feel, Seen as Ideal for a Mature Demographic, Reliable for Casual, Relaxed Style, Good Quality

Copy Examples

• •Headline: Your Everyday Escape Awaits. Body: Slip into the effortless comfort of Escape by Habitat. Our travel-ready pieces are designed to move with you, from your morning coffee to your sunset stroll. Feel beautiful, feel free. Call to Action: Discover Your Comfort Zone.
• •Headline: Pack Lighter, Live Brighter. Body: Adventure calls for clothes that are as versatile as you are. Escape by Habitat offers packable, easy-care styles in soft Peruvian cotton, so you can focus on the journey, not your wardrobe. Call to Action: Explore Travel-Ready Styles.
• •Headline: Real Comfort for Real Life. Body: We believe style shouldn't come at the expense of comfort. That's why Escape by Habitat is thoughtfully designed with flattering fits and joyful prints for every body. Embrace the ease. Call to Action: Shop the Collection.
• •Headline: Unwind in Style. Body: From breezy tunics to go-anywhere pants, Escape by Habitat is your invitation to relax. Our unique, hand-drawn prints and touchably soft fabrics make every day feel like a getaway. Call to Action: Find Your Happy Place.
• •Headline: Effortless Dressing, Elevated. Body: Liberate your routine with Escape by Habitat. Our collection blends casual chic with unparalleled comfort, ensuring you look and feel your best, no matter where life takes you. It's style, simplified. Call to Action: See What's New.