Brand Tone

Aspirational & Elegant, Approachable & Friendly, Confident & Passionate, Inspirational & Empowering

Brand Values

• •Quality Craftsmanship
• •Customer-Centricity
• •Accessible Luxury & Style
• •Individuality & Personal Expression
• •Integrity & Transparency

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand’s tone (e.g., aspirational, friendly, confident), along with do's and don'ts and examples of on-brand and off-brand copy. This ensures everyone writing for the brand is aligned.
• •Prioritize "You" Over "We": While it's important to talk about brand values, frame benefits around the customer. Focus on how *their* lives will be improved, how *their* homes will be enhanced. (e.g., "You can create a home you can't wait to return to" instead of "We sell products that make homes better").
• •Balance Aspiration with Accessibility: Use evocative and sophisticated language to convey luxury and style, but ensure the core message of affordability and attainability is clear. Avoid overly complex jargon or exclusionary terms.
• •Infuse Passion and Confidence: Let the genuine enthusiasm for the products and the brand’s mission shine through in the copy. Use strong verbs and declarative sentences that reflect a belief in the quality and value offered.
• •Maintain Consistency Across All Channels: Whether it's a website product description, an Instagram caption, or an email newsletter, the tone should feel recognizably "Escapology Home." Regularly review content across platforms to ensure alignment.

Social Perception

Positive for Style and Quality, Good Customer Service, Mid-Range to Premium Accessible, Trustworthy

Copy Examples

• •Headline: Break Free From Mundane. Discover Your Signature Style. Body: Your home is more than just walls; it's your story. At Escapology Home, we curate timeless furniture and decor that bring casual luxury and enduring quality to your everyday. Craft a space you can't wait to return to – distinctly, beautifully yours. Call to Action: Explore Collections
• •Headline: Artisan Crafted. Honestly Priced. Enduring Style. Body: Experience the difference quality makes. Our pieces are built by skilled artisans, designed for real life, and priced for real people. No shortcuts, no inflated mark-ups – just beautiful design that lasts. Call to Action: Discover Our Craftsmanship
• •Headline: Your Sanctuary Awaits. Effortless Luxury for Everyday Living. Body: Imagine sinking into a space that perfectly reflects you – stylish, inviting, and deeply comfortable. Escapology Home makes that vision a reality, with curated collections designed to transform your house into a haven. Call to Action: Shop New Arrivals
• •Headline: More Than Furniture. It's a Feeling. Body: We believe your home should make you feel inspired, relaxed, and truly yourself. That's why we're passionate about every detail, from timeless design to uncompromising quality. Create your perfect atmosphere with Escapology Home. Call to Action: Get Inspired
• •Headline: Don't Just Decorate. Escapologize Your Home. Body: Ready for a home that’s as unique as you are? We’re your antidote to the uninspiring. Find quality, style, and the freedom to express yourself in every piece. Call to Action: Start Your Transformation