Brand Tone

Sophisticated, Knowledgeable, Appreciative, Exclusive, Elegant

Brand Values

• •Quality Craftsmanship
• •Authenticity
• •Heritage & Tradition
• •Exclusivity & Rarity
• •Timeless Elegance
• •Customer Service

Best Practices

• •Maintain an Educated and Refined Vocabulary: Use precise and evocative language that reflects the quality and sophistication of the products. Avoid slang or overly casual terms.
• •Emphasize Craftsmanship and Heritage: Consistently weave in details about the make, materials, origin, and the story behind the brands and items. This reinforces values of quality and tradition.
• •Show, Don't Just Tell, Luxury: Use high-quality visuals and descriptive language that allows the customer to appreciate the texture, detail, and artistry of the garments, rather than simply stating they are 'luxurious.'
• •Cultivate an Aura of Exclusivity (Subtly): While being welcoming, the tone should convey that the products are special and curated for a discerning individual. This can be achieved through highlighting rarity or the bespoke nature of items.
• •Ensure Consistency Across All Channels: Whether it's a product description, a social media post, a blog article, or customer service interaction, the sophisticated, knowledgeable, and passionate tone should be uniformly applied.

Social Perception

Trusted Source for Luxury Menswear, Expertise in High-End Tailoring, Good Value for Luxury, Positive Customer Experience, Destination for Connoisseurs

Copy Examples

• •Headline: Indulge in the Art of Italian Tailoring. Body: Discover The Sartoriale’s curated collection of Kiton and Cesare Attolini. Each stitch tells a story of heritage, each garment a testament to unparalleled craftsmanship. Elevate your wardrobe with pieces that define timeless elegance. Call to Action: Explore True Sartorial Excellence.
• •Headline: Beyond the Suit: The Soul of Neapolitan Craft. Body: At The Sartoriale, we believe a handmade jacket is an investment in more than just style—it's an embrace of tradition. Experience the soft drape and impeccable comfort that only generations of Italian artisans can achieve. Call to Action: Discover Our Heritage Collection.
• •Headline: The Discerning Gentleman's Destination. Body: For those who seek the exceptional. The Sartoriale offers a selection of rare and exclusive menswear from the world's most prestigious ateliers. Find your next statement piece, meticulously chosen for its quality and character. Call to Action: Shop Exquisite New Arrivals.
• •Headline: Craftsmanship You Can Feel. Style That Endures. Body: From the finest vicuña to hand-finished details, The Sartoriale brings you garments built to last a lifetime. We celebrate the makers and the meticulous processes behind each luxurious piece. Call to Action: Experience Uncompromising Quality.
• •Headline: Your Journey into Bespoke Elegance Begins Here. Body: The ultimate expression of personal style is found in the perfect fit. Explore The Sartoriale’s Made to Measure services and allow our experts to guide you in creating a garment that is uniquely yours, reflecting the pinnacle of Italian sartorial artistry. Call to Action: Enquire About Made to Measure.