Brand Tone

Aspirational, empowering, and fashion-forward

Brand Values

• •Style and Individuality
• •Quality
• •Customer Satisfaction
• •Sustainability and Ethical Practices
• •Inclusivity

Best Practices

• •Focus on empowering customers through fashion choices.
• •Highlight the quality and craftsmanship of the items.
• •Emphasize the brand's commitment to sustainability and ethical practices where relevant.
• •Use inclusive language to cater to a diverse customer base.
• •Tell stories that connect products to self-expression and individuality.

Social Perception

A reliable, stylish, and inclusive brand that empowers self-expression through fashion, committed to quality and ethical practices.

Copy Examples

• •Discover your unique style with EsaModa's curated collection. Express yourself, be confident, be you.
• •Crafted with quality and designed for individuality, our pieces empower you to make a statement.
• •EsaModa: Where fashion meets ethics. Dress beautifully and responsibly.
• •From timeless classics to the latest trends, find your perfect fit and express your authentic self.
• •Step into your confidence with EsaModa. We believe in fashion that celebrates every body and every style.