Brand Tone

Aspirational professional, reliable, and helpful.

Brand Values

• •Hustle
• •Happy
• •Humble
• •Honest
• •Being "Simply Better"
• •Quality
• •Customer Service
• •Reliability

Best Practices

• •Define and Document Your Core Tone: Clearly articulate whether the brand is primarily authoritative, helpful, innovative, direct, or a blend. Document this with examples for all team members who create content.
• •Prioritize Clarity and Accuracy: In the safety supply industry, information must be precise. Ensure all product descriptions, guides, and communications are easy to understand and factually correct. Avoid jargon where possible or explain it clearly.
• •Maintain Professionalism, Even When Friendly: While an approachable tone can be good, all communications, especially when addressing concerns or providing technical information, should remain professional and respectful.
• •Focus on Solutions and Benefits: Instead of just listing product features, explain how these features benefit the customer in terms of safety, compliance, efficiency, or peace of mind. Frame content around solving customer problems.
• •Ensure Consistency Across All Channels: The tone used on the website (product descriptions, blogs, FAQs) should align with social media posts, email communications, and customer service interactions. Regular internal reviews can help maintain this consistency. If a more informal tone is used on a specific social channel (like the Australian entity's TikTok), ensure it still aligns with the overarching brand values of helpfulness and reliability.

Social Perception

A recognized supplier of safety equipment with a wide product range, but facing negative customer perception due to order fulfillment and customer service issues. Aspirational goal is to be seen as reliable and helpful.

Copy Examples

• •Headline: Your Trusted Partner in Workplace Safety. Body: At eSafety Supplies, Inc., we provide high-quality safety equipment you can depend on. From head protection to first aid, find everything you need to keep your team safe and compliant. Explore our extensive catalog today.
• •Headline: Safety Isn't Expensive, It's Priceless. Body: Invest in your team's well-being with our comprehensive range of PPE and safety solutions. We're committed to offering reliable products that meet rigorous standards, ensuring peace of mind on every job site.
• •Headline: Expert Advice. Quality Gear. Uncompromised Safety. Body: Navigating safety regulations can be complex. Our resources and wide selection of safety supplies make it easier. Need guidance? Our team is here to help you choose the right equipment for your specific needs. (Note: This is aspirational given current customer service feedback and would require internal improvements to be authentic).
• •Headline: Stocked and Ready: Your One-Stop Safety Shop. Body: Why juggle multiple suppliers? eSafety Supplies, Inc. offers a vast inventory of safety gear, from everyday essentials to specialized equipment. Fast access to what you need, when you need it. (Note: "Fast access" claim needs to be consistently met).
• •Headline: Building a Safer Tomorrow, Today. Body: We believe every worker deserves a safe environment. That’s why we’re dedicated to supplying top-tier safety products to businesses across all industries. Partner with us to foster a culture of safety.