Brand Tone

Professional and Reliable, Customer-Centric and Approachable, Enthusiastic and Modern (on specific platforms), Informative and Helpful

Brand Values

• •Customer Satisfaction
• •Quality
• •Reliability & Trust
• •Comprehensive Solutions
• •Value & Competitive Pricing
• •Hustle
• •Happy
• •Humble
• •Honest
• •Innovation & Improvement

Best Practices

• •Prioritize Clarity and Helpfulness: Ensure all copy, from product descriptions to social media updates, is easy to understand and provides genuine value to the customer. Focus on how products solve safety challenges.
• •Embody "Hustle, Happy, Humble, Honest": Let these core values subtly influence the language. For example, "Hustle" can be reflected in proactive communication and quick solutions; "Honest" in transparent product information and pricing; "Happy" in a positive and supportive customer service tone; and "Humble" in acknowledging customer needs and feedback.
• •Maintain Professionalism with a Human Touch: While expertise and reliability are key, avoid overly technical or impersonal language. Use a friendly and approachable style, especially in direct customer communications and on more informal platforms like TikTok.
• •Reinforce Trust and Reliability: Consistently use phrases that build confidence, such as "trusted supplier," "quality guaranteed," "expert advice," and highlight compliance with safety standards.
• •Adapt Tone to the Platform, but Keep Values Consistent: While TikTok can be more playful and LinkedIn more formal, the underlying message of quality, reliability, and customer focus should remain consistent. Ensure all content aligns with the "Simply Better" ethos.

Social Perception

Positive Customer Experiences, Trusted Supplier, Growing Business, Helpful and Knowledgeable

Copy Examples

• •Headline: Your Safety, Our Priority. Quality Equipment, Expert Advice. Body: At eSafety Supplies, we're more than just a supplier; we're your partner in creating safer work environments. With over 3,800+ rigorously tested products and a commitment to honest advice, find everything you need in one place. Experience "Simply Better" safety.
• •Social Media Post (Product Focus): Keep your team protected with our [Product Name]. Engineered for durability and compliance, it's the reliable choice for [industry/task]. Got questions? Our friendly experts are here to help you find the perfect fit! #SafetyFirst #WorkplaceSafety #[ProductName]
• •Website Banner: Hustle, Happy, Humble, Honest. These aren't just words; they're the values we bring to every order, ensuring you get top-quality safety gear, backed by service you can trust.
• •Email Marketing Subject: Don't Compromise on Safety: Discover Our Latest [Product Category] Solutions. Body Snippet: From construction sites to car parks, eSafety Supplies delivers peace of mind with reliable equipment that meets Australian standards. Explore our range and see why we're "Simply Better" for your safety needs.
• •About Us Snippet: We started in a garage with a mission: to make safety simple and accessible for all Australians. Today, we're proud to be a leading name, but our core values of Hustle, Honesty, and a dedication to Happy customers remain unchanged. We’re here to listen and provide the best solutions.