Brand Tone

Sentimental, celebratory, gentle, and clear.

Brand Values

• •Celebration
• •Love
• •Quality
• •Memory
• •Trust

Best Practices

• •Ensure all content creators are aligned with the brand tone.
• •Highlight both big and small milestones.
• •Regularly review content to ensure it aligns with the established voice.
• •Focus on crafting product descriptions that emphasize the softness and cuteness of the product.
• •Use clear and concise language to connect with parents looking to celebrate their baby's development.

Social Perception

A trusted brand that helps parents celebrate and document their baby's milestones with high-quality, adorable products.

Copy Examples

• •Capture every precious first with our Milestone Essentials.
• •Soft, safe, and perfect for those adorable milestone photos.
• •Celebrating every tiny triumph, one essential at a time.
• •Documenting your baby's journey with love and care.
• •Creating keepsakes for memories that last a lifetime.