Brand Tone

aspirational, encouraging, and focused on self-care

Brand Values

• •Empowerment
• •Simplicity and Accessibility
• •Self-Care
• •Results-Oriented

Best Practices

• •Lead with the Benefit: Always start with how the product will make the customer feel or the solution it provides (e.g., "Achieve a flawless look" instead of "This is a makeup brush"). This aligns with the results-oriented and empowering values.
• •Use Encouraging Language: Incorporate positive and uplifting words like "unleash," "reveal," "empower," "glow," and "confidence" to maintain the aspirational tone.
• •Maintain Simplicity: Avoid overly complex terms. Explain product functions in a straightforward, accessible manner to reinforce the value of simplicity. For instance, instead of "hydrocolloid technology," use "gentle, skin-loving patches."
• •Frame Beauty as Self-Care: Consistently use phrases like "your daily ritual," "a moment for you," and "invest in yourself" to connect the products to the core value of self-care.
• •Create a Tone-of-Voice Guide: Develop a simple internal document that outlines approved keywords, phrases, and the overall personality of the brand. This ensures that anyone writing copy—whether for social media, ads, or the website—maintains a unified voice.

Social Perception

A new and emerging online beauty brand, primarily shaped by its own content. Customers see it as a provider of trendy, targeted beauty solutions, with its reputation still building based on projected promises and aesthetic.

Copy Examples

• •Confidence that sticks. ✨ Smooth away the day's stress and wake up to a look that feels as good as it looks. Our reusable silicone patches are your new overnight secret to a rejuvenated you. #Erubelle #SelfCareSimplified #BeautyRoutine
• •Your glow, on the go! Don't let a busy schedule dim your shine. The Erubelle Sonic Cleanser gives you a deep, radiant clean in just minutes, wherever you are. Ready to reveal your best skin yet? Tap 'Shop Now' to transform your routine.
• •Unlock the future of skincare from the comfort of your home. The Erubelle Light Therapy Mask harnesses the power of clinically-inspired LED technology to target your unique skin concerns. Whether it's calming redness or smoothing fine lines, your personalized path to radiant skin starts here. Effortless, effective, and empowering.
• •Inside: Your Weekly Dose of Radiance + A Little Treat
• •Erubelle: Your Beauty. Your Ritual.