Brand Tone

Enthusiastic, community-oriented, appreciative, informal, and passionate.

Brand Values

• •Exclusivity and Quality
• •Community Focus
• •Author Support
• •Passion for Reading

Best Practices

• •Maintain a Passionate and Enthusiastic Tone: Use exclamation points, emojis, and enthusiastic language to mirror the excitement of your audience. Phrases like "obsessed," "stunning," and "dream" will resonate well.
• •Emphasize Exclusivity and Scarcity: Clearly highlight what makes each edition special (e.g., "signed," "exclusive artwork," "limited edition"). Create a sense of urgency to encourage pre-orders and purchases.
• •Use Community-Oriented Language: Address your audience with familiar terms like "book besties" or "friends." Foster a sense of belonging by encouraging discussion and sharing.
• •Leverage User-Generated Content: Share customer photos and reviews (with permission) to build social proof and showcase the products in a real-world context.
• •Be Authentic and Personable: Let the genuine love for books shine through. The owner's personal involvement, as seen on the YouTube channel and TikTok, adds a layer of authenticity that customers appreciate.

Social Perception

Highly positive; trusted source for exclusive, high-quality books; integral and beloved part of the 'bookish' community; appreciated for being woman-owned and independent.

Copy Examples

• •You asked, and we listened! ✨ Get ready to lose yourselves in the stunning ERRA Exclusive Luxe Edition of 'Praise.' Featuring breathtaking sprayed edges and a signed bookplate, this is a collector's dream. Pre-orders are open now—don't miss out on adding this beauty to your shelves!
• •Obsessed is an understatement! 😍 Look at the gorgeous details on our exclusive edition of 'Ice Planet Barbarians.' That textured cover, the sprayed edges, the signed letter from the author... it's everything! Grab yours before they're gone!
• •We're so excited to partner with the amazing K.A. Linde for the release of 'The Wren in the Holly Library'! All pre-orders through ERRA Books will come with a hand-signed bookplate. Support your favorite authors and get a special edition—it's a win-win!
• •Hey, book besties! We've got something special just for you. As a thank you for being part of our community, here's a sneak peek at our next exclusive release. Plus, get $5 off your next order with this code. Happy reading!
• •Calling all Florida book lovers! Join us for a release party for 'Story of My Life.' Let's chat about our favorite books and celebrate another amazing story. We can't wait to see you there!