Brand Tone

Aspirational, Practical, Value-Oriented, Friendly and Engaging

Brand Values

• •Comfort & Style
• •Quality (Stated)
• •Customer Satisfaction (Stated)
• •Functionality & Practicality
• •Affordability/Value

Best Practices

• •Define and Document Your Core Tone Attributes: Clearly articulate the primary (e.g., "Aspirational & Stylish") and secondary (e.g., "Practical & Value-Driven") characteristics of your brand's voice. Create a simple style guide for reference.
• •Speak to Your Target Audience's Aspirations AND Practical Needs: Balance inspirational language about creating a dream home with clear, concise information about product benefits, features, and value. Understand their desire for style and comfort, but also their need for functionality and affordability.
• •Be Authentic and Transparent, Especially Regarding Value: If offering products at a lower price point, focus on the value proposition (style and function for the cost) rather than overstating luxury or unmatched durability if reviews suggest otherwise. Acknowledge common concerns preemptively if possible (e.g., "Detailed assembly instructions included to guide you step-by-step").
• •Adapt Tone Slightly for Different Platforms, but Maintain Core Identity: While TikTok content can be more casual and YouTube more instructional, the underlying message of accessible style and enhanced living should remain consistent. The aspirational core should still peek through.
• •Use Customer Language and Feedback (Positively): Incorporate positive phrases or sentiments from satisfied customer reviews into your copy (where genuine). This can make the brand feel more relatable and trustworthy. Address concerns broadly through clear communication on product pages or FAQs (e.g., "Our customer service team is here to help with any assembly questions").

Social Perception

Mixed: Price-Driven Appeal with Assembly and Customer Service Concerns

Copy Examples

• •Headline (Gazebo): Create Your Outdoor Oasis: Stylish, Durable Gazebos for Year-Round Enjoyment. Body: Imagine hosting summer barbecues or enjoying quiet autumn evenings, all under the elegant shelter of an Erommy gazebo. Built for style and designed for your life, our gazebos offer the perfect blend of form and function at a price that makes your dream backyard a reality. Shop now and transform your patio!
• •Social Media Post (Patio Set): Weekend Vibes Loading! ☀️ Our new patio set is all about comfort, style, and making those outdoor moments unforgettable. Easy to assemble, easier to love. Get yours with [Discount]% off this week only! #ErommyHome #PatioLife #OutdoorLiving #ComfortAndStyle
• •Product Description Snippet (Storage Shed): Declutter Your Domain! Our [Product Name] storage shed offers robust, weather-resistant space for all your garden tools and outdoor gear. Practical design meets easy setup, so you can spend less time organizing and more time enjoying your tidy backyard.
• •Email Subject Line (General Promotion): ✨ Style Your Home & Garden for Less with Erommy! Email Body Snippet: At Erommy, we believe everyone deserves a beautiful and comfortable living space. Discover our latest arrivals in home and outdoor furniture, designed with quality and your lifestyle in mind. Enjoy exclusive savings and create the home you've always wanted.
• •Ad Copy (Retargeting): Still Thinking About That Perfect Patio Setup? Don't let your dream outdoor space wait! Erommy offers quality, stylish furniture designed to last, with free shipping and easy returns. Click here to complete your vision and live comfortably, live stylishly.