Brand Tone

Warm, Playful, and Comforting. Emotive, friendly, and approachable, focusing on feelings of joy, affection, and coziness.

Brand Values

• •Comfort and Quality
• •Emotional Connection
• •Joy and Whimsy
• •Gifting and Affection

Best Practices

• •Use a "Comfort" Vocabulary: Consistently use words that evoke warmth, softness, and emotion. Terms like snuggle, cuddle, cozy, plush, soft, hug, joy, warmth, and comfort should be central to the brand's lexicon.
• •Focus on the "Why," Not Just the "What": Instead of just describing a pillow, describe the feeling it provides. Frame products as solutions to loneliness, a way to enhance comfort, or a medium for expressing love and affection.
• •Speak Directly to the Gifter and the Receiver: Create copy that appeals to both the person buying the gift and the person who will receive it. Use phrases like "the perfect gift for her" and "a companion you'll treasure."
• •Embrace Playful and Whimsical Language: Use lighthearted puns, cute descriptions ("purr-fectly soft"), and cheerful calls-to-action that match the playful nature of the products themselves.
• •Encourage User-Generated Content with a Community Focus: Actively ask customers to share photos of their "cuddle buddies" in their new homes. Create a dedicated hashtag and feature customer photos to build a community around the shared values of comfort and joy.

Social Perception

Largely positive, with customers frequently praising the products' quality, softness, and cuteness. Perceived as a reliable company providing high-quality, adorable products that meet expectations for comfort and design, often highlighted as successful gifts.

Copy Examples

• •Don't let the gray skies get you down. Our Slyly Sleepy Fox is the perfect cuddle buddy for a cozy day in. Soft, snuggly, and guaranteed to make you smile. Who's your cuddle buddy today? #Eroloc #CuddleBuddy #CozyVibes #PillowLove #MakeLifeLively
• •Can't be there to give a hug? Send one. Distance should never get in the way of showing you care. The Eroloc Cuddle Pillow collection is the next best thing to a real hug. Perfect for birthdays, anniversaries, or just because. Shop now and send a bundle of joy!
• •More than just a pillow, it's a purr-fectly soft companion for your cozy corner. Crafted from premium, ultra-plush fabric, this cutie cat pillow provides comforting support for naps, reading, or movie nights. Its charming design adds a touch of playful personality to any room, making every moment at home feel a little warmer and a lot cuter.
• •✨ A Little Cuteness, A Big Discount. 15% Off Your Next Cuddle Buddy!
• •Home is Where the Hug Is. Transform your space into a haven of comfort with our new collection of Comfy Cushies. Shop now.