Brand Tone

Casual, value-oriented, and trendy; an informal and accessible voice aimed at pet owners looking for good deals on unique products.

Brand Values

• •Affordability
• •Uniqueness
• •Variety

Best Practices

• •Commit to a Single Identity
• •Unify Language and Tone
• •Align Metadata with On-Page Content
• •Build a Basic Online Presence
• •Audit and Test

Social Perception

One of confusion and untrustworthiness, due to conflicting website content and metadata.

Copy Examples

• •Your pet is one-of-a-kind. Their gear should be too. Explore unique supplies without the designer price tag.
• •Tired of the same old chew toys? So is your dog. a's got the cool, quirky, and crazy-funky stuff they're begging for. Shop our wholesale-priced collection now and unleash the fun!
• •This isn't your grandma's cat tree. With a sleek, modern design and three plush lookout spots, it's a piece of art that your cat will actually use. Built for climbing, scratching, and ruling the living room. Easy to assemble, hard for your cat to ignore.
• •Cool pet gear for cool pets. 🐾 | Unique, affordable, and dog-approved. | Tag us in your adventures! #ernitishpets
• •Wholesale prices are out of the bag! 🐶🐱