Brand Tone

Direct and Sales-Oriented, Customer-Focused, Informal and Engaging (on social media), Trustworthy and Reassuring (on website), Slightly Edgy/Modern

Brand Values

• •Quality
• •Customer Satisfaction
• •Variety and Selection
• •Convenience and Efficiency
• •Trust and Reliability
• •Pragmatism & Functionality

Best Practices

• •Know Your Audience, Speak Their Language: Primarily younger adults looking for modern alternatives. Use direct, clear language on the website, but allow for more informal, trendy, and engaging communication (emojis, slang where appropriate) on social media like TikTok.
• •Prioritize Customer Experience in All Comms: Whether it's a website FAQ, an email response, or a social media comment, ensure the tone reflects helpfulness, efficiency, and a commitment to satisfaction. This reinforces the stated values of customer care.
• •Be Direct and Action-Oriented: Especially in sales-driven content (ads, TikToks), use clear calls to action ("Shop Now," "Discover More," "Get Yours"). This aligns with the pragmatic value of providing simple, useful solutions.
• •Maintain Transparency and Build Trust: While highlighting guarantees and quality, also be prepared to address concerns (like stock issues) honestly and directly in communications. This builds on the value of being a "reputable company."
• •Infuse Enthusiasm for the Product (Subtly): Convey a sense of offering a quality, enjoyable product. On the website, this is done through descriptions of taste and experience. On social media, this can be through showcasing new arrivals with excitement. This connects with the "love" for their products mentioned in their values.

Social Perception

Positive among Customers, Concerns about Stock, Reliable Online Retailer, Engaging on TikTok, Part of a Growing Market

Copy Examples

• •Instagram/Facebook Ad (Focus: Variety & Quality): Tired of the same old flavors? 🌿💥 Explore the freshest nicotine pouch selection in Austria at SnusAustria.eu! Premium quality, unbeatable taste, and fast shipping. Your next favorite is waiting. #SnusAustria #NicotinePouches #FlavorKick #QualityYouCanTrust
• •TikTok Video Caption (Focus: Trendiness & Urgency): 🔥 NEW DROP ALERT! 🔥 Get your hands on the latest [Popular Brand/Flavor] before it’s gone! 😉 Link in bio to shop. What’s your go-to pouch? Let us know in the comments! 👇 #SnusAustria #NewFlavors #LimitedStock #TikTokMadeMeBuyIt #NicotineKick
• •Website Banner (Focus: Trust & Customer Service): Experience the SnusAustria Difference: ✔️ Top Quality Nicotine Pouches ✔️ Fast & Free Shipping ✔️ 30-Day Money-Back Guarantee. Shop with confidence!
• •Email Newsletter Snippet (Focus: Exclusivity & Value): Hey [Customer Name], thanks for being part of the SnusAustria family! This week, enjoy an exclusive 10% off your next order with code ELITE10. Discover new arrivals and stock up on your favorites. Quality and satisfaction, delivered. [Link to Shop]
• •Product Page Description (Focus: Product Benefit & Pragmatism): [Product Name] - Apple Juice Medium: Craving a refreshing, natural apple taste with a satisfying nicotine kick? Our Apple Juice Medium pouches deliver just that. Perfect for all-day enjoyment without being overwhelming. Slim, discreet, and ready when you are. No fuss, just flavor.