Brand Tone

Family-Friendly and Welcoming, Adventurous and Active, Informative and Helpful, Enthusiastic and Engaging

Brand Values

• •Family Focus: Providing a safe and enjoyable environment for families to spend quality time together is a core value.
• •Adventure and Exploration: Encouraging active play, exploration of nature, and trying new activities.
• •Variety and Inclusivity: Offering a diverse range of attractions to cater to different age groups and interests.
• •Nature and Outdoors: Utilizing the natural park setting to provide outdoor experiences.
• •Fun and Enjoyment: The ultimate goal is for visitors to have a fun and memorable experience.
• •Safety: While promoting adventure, there's an underlying emphasis on safety, such as providing helmets for pony riding and having different parcours for various skill levels.

Best Practices

• •Focus on Family and Shared Experiences: Always frame activities and benefits around family enjoyment, togetherness, and creating memories. Use words like 'family,' 'together,' 'kids,' 'parents,' 'all ages.'
• •Use Active and Evocative Language: Employ verbs and adjectives that convey excitement, adventure, and discovery. Words like 'explore,' 'conquer,' 'thrilling,' 'discover,' 'play,' 'laugh.'
• •Maintain a Positive and Welcoming Attitude: Ensure all communication is friendly, approachable, and makes visitors feel invited and valued.
• •Be Clear and Informative, Especially Regarding Pricing: While being enthusiastic, clearly communicate what is included in the entry price versus what activities may have additional costs to manage expectations and build trust. This addresses common critical feedback.
• •Highlight the Natural Setting and Outdoor Aspect: Emphasize the benefits of being outdoors, in nature, and engaging in physical activities. This differentiates the park and aligns with values of health and exploration.

Social Perception

Generally perceived as a great outing for families with children, offering plenty to do. It's often recommended as a local attraction in the Gänserndorf region.

Copy Examples

• •Headline: Unleash Your Family's Adventurous Spirit at Erlebnispark Gänserndorf! Body: From treetop challenges in our forest climbing garden to giggles at the petting zoo, create unforgettable memories together. Discover a day packed with fun, nature, and adventure for all ages! Book your tickets online today – your next family story starts here!
• •Social Media Post (Image: Kids on a climbing course): Text: Reach new heights of fun! 🌳 Our Waldklettergarten offers thrilling courses for little explorers and brave adventurers alike. Who’s ready to conquer the canopy? #ErlebnisparkGänserndorf #FamilyAdventure #ClimbingFun #OutdoorKids
• •Website Banner (Promoting Birthday Parties): Text: The BEST Birthdays Happen Here! 🎂 Give your child an unforgettable party filled with adventure, animals, and action. Choose from exciting packages at Erlebnispark Gänserndorf – where fun is guaranteed! Learn more & book.
• •Email Subject Line (for newsletter): Subject: Adventure Awaits! What's New at Erlebnispark Gänserndorf this Season? Preview Text: Plus, get an early peek at our upcoming Pumpkin Festival and exclusive online ticket offers!
• •Short Ad Copy (e.g., Google Ads): Headline: Erlebnispark Gänserndorf | Fun For All Ages Description: Climbing, Petting Zoo, Archery & More! Your Family Adventure Starts Now. Easy Online Booking.